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INSIGHTS
On-trade intelligence,
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We are pleased to regularly make available to you articles, infographics and practical guides.
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How Some Restaurant Owners Boost Their Sales with Data
In a context of rising costs, shrinking margins, and fierce competition, every decision made in the restaurant business can have a direct...
Jun 5, 20252 min read


Profitability: How to Measure What Really Works on Your Menu
In the restaurant business, we often focus on what sells. And that makes sense—a popular dish is reassuring. But if you’re only looking...
May 28, 20252 min read


Drinks: the opportunities you might be missing
In the restaurant world, we often talk about food. But the beverage category is still too often overlooked, even though it represents a...
May 22, 20252 min read


Happy Hour, Promotions: How to Optimize Them with Data
Happy hours and promotions are powerful tools to attract crowds, boost sales, and fill your restaurant during slower times. But when used...
May 15, 20252 min read


Why some restaurants sell less but earn more
In the restaurant business, we often assume that more sales = more revenue. But the reality is sometimes more subtle… and far more...
Apr 30, 20252 min read


How to know if you’re charging too much (or not enough)?
Setting prices is an art. Not too high, not too low. Just right to attract customers, reflect the quality of your offer, and protect your...
Apr 24, 20252 min read


Is your average spend dropping? here’s how to respond smartly
In a context of declining purchasing power and changing consumer habits , many restaurant owners are noticing a decrease in the average...
Apr 17, 20252 min read


3 pricing mistakes that are killing your profit margins
Setting prices may seem simple… but pricing mistakes are among the top reasons restaurants see their profits shrink . Between gut...
Apr 10, 20252 min read


Optimize your menu: sell more or sell better ?
A well-designed menu should not only attract customers… it should also be profitable. Many restaurant owners believe that increasing...
Mar 28, 20252 min read


Are Your Customers Spending as Much as Before?
In a time where purchasing power is declining and consumer habits are shifting, it is crucial for restaurant owners to closely track...
Mar 20, 20252 min read


Are Your Customers Ordering the Dishes You Want to Sell?
When analyzing your sales, one essential question arises: Are customers ordering the dishes you actually want to sell? 1. Identify Your...
Mar 12, 20252 min read


Your customers' favorite dish... is it profitable?
A top-selling dish, loved by your customers, doesn't always guarantee strong profitability. In fact, this is often where a major...
Mar 6, 20252 min read


Your Prices, Your Margins: 5 Steps to Find the Perfect Balance
In a highly competitive industry like the restaurant business, every decision matters. Among them, the way you distribute prices across...
Mar 3, 20254 min read


From Data to Action: 3 Real-Life Cases Where Data Transforms a Restaurant
In the restaurant industry, every detail matters —pricing, menu highlights, consumer trends… But how can you make the right decisions...
Feb 21, 20252 min read


5 Good Reasons to Monitor Your Restaurant’s Activity
In the restaurant industry, every detail matters. Whether it’s stock management, customer satisfaction, or table turnover, keeping a...
Feb 10, 20252 min read
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