Drinks: the opportunities you might be missing
- Claire Brunaud
- 2 days ago
- 2 min read
In the restaurant world, we often talk about food. But the beverage category is still too often overlooked, even though it represents a key source of margin.
Due to habits, approximations, or a lack of precise data, many opportunities go unnoticed. Yet, sometimes just a small adjustment can make all the difference.
You're not promoting your best-sellers enough
Some drinks are selling well? Great. But are they clearly highlighted on your menu?
Recommended by your staff? Included in your meal deals?
High-volume products deserve more visibility: menu highlights, staff suggestions, upsells…
💡 Tip: With Fyre, you can instantly identify your top-selling drinks—and spot untapped potential.
You're underutilizing high-margin products
Some drinks may be low in sales but deliver high margins. Why not give them some extra spotlight?
Add them as “suggestions of the day.”
Include them in combo deals.
Train your staff to recommend them.
The goal: maximize your margin per order—without increasing your workload.
Your pricing may not be optimized
A soda at €2.50 and a craft beer at €4.00?
Is that consistent with your brand, your costs, and customer expectations?
Prices that are too low = margin loss.
Prices that are too high = lost sales.
Smart pricing means optimizing profitability without hurting demand—and data can help get you there.
You're not tracking how drinks perform over time
Consumer habits evolve fast—new trends, weather, seasonality...
If you're not reviewing how your drinks perform over time, you're missing valuable signals.
Is an artisanal lemonade booming during summer?
Has your signature cocktail been flat for months?
Is a premium juice quietly becoming a top-seller?
It might be time to update your menu.
In short
Drinks aren’t just an add-on: they’re powerful profitability drivers.
And with the right tools, you can:
✅ Spot high-potential products
✅ Fix pricing blind spots
✅ Adjust your offer in real time
With Fyre, you don’t just sell drinks. You pilot your performance.
Book a demo and discover how data can transform your beverage strategy.
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