Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the Month :  -4,8% Market Trends & Horeca News Success Story :  How Coca-Cola won the Olympics What's new : New granularity in the consumption charts! Ebook's time : On-trade data, the key to early trend detection in beverage markets INSIGHT OF THE MONTH France Focus –4,8% t
