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Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Hard seltzers are accelerating in the horeca channel Dry January is growing... but not everywhere - The infographic you shouldn't miss! Market Trends & HORECA News Success Story : Heineken price strategy optimization What's new at Fyre ? INSIGHT OF THE MONTH Net

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month :  Which beverage dominated the out-of-home market in December 2025 ? Top 10 HORECA KPIs - Ebook's time ! Market Trends & Horeca News Success Story : Brand performance benchmarking What's new at Fyre ? INSIGHT OF THE MONTH France, UK & Netherlands Focus MarketPulse

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Is the mocktail the king of cocktails? Market Trends & Horeca News Success Story : When cocktail trends become an activation lever for spirits brands Will 2026 be without alcohol ?  Ebook's time ! What’s new at Fyre? INSIGHT OF THE MONTH France, UK & Netherlands F

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the Month : Beer is the Queen ! Market Trends & Horeca News  Success Story : Heineken price strategy optimization What's new : Export chart data in one click Ebook's time :  Will 2026 be without alcohol ? INSIGHT OF THE MONTH France, UK & Netherlands Focus Beer is the Queen

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the Month :  -4,8% Market Trends & Horeca News  Success Story :  How Coca-Cola won the Olympics What's new :  New granularity in the consumption charts! Ebook's time :  On-trade data, the key to early trend detection in beverage markets INSIGHT OF THE MONTH France Focus –4,8% t