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How to measure the impact of a restaurant marketing campaign (without waiting for next month’s report)

  • Writer: Claire Brunaud
    Claire Brunaud
  • Jul 17
  • 2 min read

marketing campaign

Launching a campaign is good. Knowing if it actually worked is better.

But for many restaurant marketing managers, measuring the real impact of an action remains unclear.


At Fyre, we talk to dozens of pros like Julie, who handle communications for multiple locations.

And one question keeps coming up :


“How can I prove that this offer, menu, or promo actually had an effect ?”


Here’s how some groups manage to do it, by relying on the right data, without getting lost in endless Excel spreadsheets.





Why classic methods no longer cut it


  • Data comes in too late (30 or even 60 days later)

  • Feedback from on-site teams is incomplete or subjective

  • Tools are too fragmented : POS, CRM, social ad platforms, etc.

  • It’s hard to link a sales spike to a specific action


The result ? You’re flying blind, and keep running campaigns without knowing if they truly work.





How to measure a restaurant marketing campaign’s impact: the right indicators to track


Before, during, and after your campaign, here are the 5 key KPIs to track at each of your locations :


1. Average ticket evolution


A strong indicator to see if your offer boosted spending per customer.

➡️ Example: a lunch + dessert combo increased the average ticket from €16.40 to €18.90 over 10 days.



2. Uptake rate of a targeted product


Shows whether the featured item was actually chosen by customers.

➡️ Example: the free drink with a veggie dish doubled its uptake rate in the evening.



3. Time slot analysis


Some campaigns work better at certain times of day.

➡️ An “early lunch” promo can drive +25% in revenue between 11:45 AM and 12:30 PM, but have zero effect in

the afternoon.



4. Cross-location comparison


Essential if you're testing an action in only part of your network.

➡️ Fyre lets you instantly compare performance between sites, with or without the campaign.



5. Tracking at D+7 / D+14 / D+30


Campaign impact isn’t just measured on a single day. You need to monitor the “post-campaign” effect.

➡️ Some groups see a lasting boost in footfall… others see the effect drop off immediately.





What Julie does now for every campaign


Before Fyre, she had to wait for manual feedback from each manager.


Now :


  • She prepares her campaigns with clear numerical goals

  • She tracks the impact in real time: ticket size, uptake rate, hourly breakdown

  • She adjusts communication before the campaign even ends

  • She provides management with a clear, automated report





What this changes in practice


  • More targeted, more effective campaigns

  • Less waste (time, budget, energy)

  • A marketing team with more credibility at HQ

  • Faster, better-informed decisions





And you, how do you track your marketing actions ?


You’re investing time and budget in your campaigns. It’s time to start measuring their real results, without waiting until the end of the month.


With Fyre, you can track the impact of your marketing campaigns in each restaurant, in real time, through dashboards that are simple to share.



👉 Request a demo and switch to truly data-driven marketing.

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