Catchment Areas : Use Your Data to Better Understand Your Customers
- Claire Brunaud
- Jun 19
- 2 min read
Every day, customers walk into your restaurant.
But do you really know who they are ?
Because your customers… aren’t the same from one location to another.
And that changes everything.
👉 Understanding your catchment area is the foundation for :
Tailoring your offer to the right location
Making the right decisions at the right time
Boosting the profitability of each site
What does your catchment area tell you ?
Every location attracts a different clientele :
Surrounded by offices ? Think speed, convenience, controlled average ticket.
In a shopping area ? Highlight generosity, offer tempting extras.
Residential neighborhood ? Target families, focus on weekend loyalty.
Near student housing ? Flash deals, low-price menus, grab-and-go formats.
Your location shapes customer habits.
And your POS data can reveal this with precision :
Peak hours by location
Most-ordered dishes by day
Menu conversion rates
Responses to local promo campaigns
Standardized management without a one-size-fits-all experience
You often hear :
“We want standard processes, centralized management, and a clear view.”
But if you don’t allow room for local adaptation, you’re missing key performance drivers.
The Fyre approach :
Standardize your key metrics (gross margin, food cost ratio, menu conversion rate…)
Centralize your insights in a multi-site restaurant dashboard
But leave space for adaptation based on the catchment area
How does Fyre help in practice ?
With Fyre, you can :
✅ Visualize performance by site, either individually or by regional groupings
✅ Cross-analyze sales data, time slots, and dish categories
✅ Track results in response to local or seasonal campaigns
✅ Understand what works in one location… and why it doesn't in another
It’s one of the biggest strengths of our restaurant performance software for multi-site operations.
In short
Your catchment area influences everything :
✔️ Who walks in
✔️ What they order
✔️ What keeps them coming back
✔️ And ultimately, what drives your margin
With the right tools, you don’t rely on gut instinct anymore.
Fyre helps you understand your restaurant data so you can optimize your profitability.
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