Optimize Your Menu : 3 Simple Actions to Boost Profitability (Without Compromising Your Cuisine)

“I know I could simplify my menu... but I don’t know where to start.”

It’s a phrase we often hear at Fyre, especially from independent restaurateurs like Marc, chef-owner of a bistro in Bordeaux.

And it makes sense: when you've built your menu with passion, making cuts is hard.

But here’s the good news: optimizing your menu doesn’t mean changing everything.

It means understanding what works so you can make simple, effective, and profitable decisions.

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Why Optimizing Your Menu Changes Everything

In restaurants, the menu influences everything :

• Time spent in the kitchen

• Cost of ingredients

• Average basket size

• Stock turnover

• Customer experience

A menu that’s too long, unbalanced, or poorly managed will directly impact your gross margin and sales.

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3 Practical Actions to Optimize Your Menu (and Breathe a Little)

1. Identify the Dishes Dragging You Down

Many restaurateurs keep certain dishes... “out of habit.”

But some :

• Sell poorly

• Take too long to prepare

• Have high food costs

• Or check all three boxes !

With Fyre, you can see each dish’s profitability vs. popularity ratio.

➡️ Goal : remove or rethink those that waste time and money.

2. Highlight High-Margin Dishes (Without Making It Obvious)

A highly profitable dish can go unnoticed if it’s poorly placed or under-promoted.

Simple tips :

• Feature it as the “chef’s suggestion” or on the daily special

• Give it an appealing name and a clear hook

• Place it at the top or center of the menu

These small adjustments can boost its order rate and increase your average ticket.

3. Shorten the Menu, Increase the Impact

A shorter menu means :

• Less stock to manage

• Less stress in the kitchen

• Better clarity for customers

• Dishes more aligned with your positioning

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What You Gain

• A clearer, more profitable menu

• Customers who order faster, with more confidence

• Less waste, less pressure, more margin

And most importantly : you regain control, without sacrificing your culinary identity or your customer base.

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Do You Really Know What Each Dish Brings In?

If you’re hesitating to tweak your menu, start by looking at the right numbers.

With Fyre, you track the performance of each dish, in real time, directly from your POS data.

👉 Request a demo and discover how to optimize your menu without guesswork.