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Foodservice Market Insights: How Data Is Transforming Beverage Industry Strategies

Claire Brunaud
10 hours ago
2 min read

In a constantly evolving market, beverage manufacturers must adjust their strategies quickly and effectively. To achieve this, there’s only one solution: relying on reliable and actionable foodservice market insights.

But what exactly are we talking about ? And how can these insights be used to gain market share, strengthen relationships with outlets, and maximize performance ?

What Makes a Good Insight in Foodservice ?

A good foodservice market insight is a piece of information drawn from on-the-ground data that informs a strategic action.

Concretely, it means knowing in which types of outlets your drinks sell best, at what time, in which geographic area… and how you’re performing compared to the competition.

These insights may include :

Volume and consumption trends by segment (cafés, brasseries, QSRs…)
Product mix depending on consumption moments (afterwork, lunch, weekend)
Brand performance by region or type of outlet
The impact of your marketing or trade activations on actual sales

Why Are These Insights Now Essential ?

Foodservice no longer operates “blindly.” Distributors and outlets now expect partners to deliver added value. And it all starts with better field intelligence.

With foodservice market insights, you can :

Adapt your activation plans based on local performance
Target the right outlets with the right products, at the right time
Avoid marketing waste by measuring the ROI of each campaign
Strengthen customer relationships through tailored recommendations for each outlet

How to Access Reliable Foodservice Market Insights ?

Here lies the main challenge. The foodservice market is highly fragmented, making it hard to gather consolidated, comparable, and actionable data.

New tools now allow for real-time sales tracking directly through venue POS systems. These data points are anonymized, consented, and can be integrated into your existing tools (CRM, BI, salesforce platforms…).

Some solutions even allow you to :

Benchmark your performance against national or regional panels
Identify underperforming areas for your brands
Create outlet clusters to test new product launches or activations
Segment your analysis by category, channel, or customer profile

What Industry Leaders Are Already Doing

The most advanced players in the sector have fully integrated foodservice market insights into their strategy. They no longer settle for analyzing results after the fact : they steer in real time and adjust quickly.

The result : better execution, more controlled growth, and stronger relationships with their distribution networks.