Restaurant Industry Market Data: The Key to Smarter Strategies for Beverage Brands

Claire Brunaud
Jul 11
2 min read

In a competitive and fast-evolving hospitality landscape, restaurant industry market data has become a game changer for beverage manufacturers and suppliers.

Understanding what sells, where, and when is no longer a luxury, it's a necessity.

The brands that succeed today are those that combine operational excellence with real-time, actionable data.

What is Restaurant Industry Market Data?

Restaurant industry market data refers to the insights collected from foodservice establishments : including sales volumes, product mix, pricing, seasonal trends, customer behaviors, and location-specific performance.

This data can be aggregated across hundreds or thousands of restaurants, bars, cafés, hotels, and franchises, providing a comprehensive view of what’s really happening in the field.

For beverage brands, this data offers the visibility needed to :

Spot emerging consumption trends before competitors
Launch smarter, better-targeted campaigns
Benchmark product performance against market standards
Optimize pricing, distribution, and assortment by region or outlet type

Why Does It Matter for Beverage Brands?

The restaurant channel remains one of the most strategic growth levers for drink manufacturers.

But until recently, most decisions were based on fragmented feedback, rough estimations, or outdated sales reports.

Thanks to the rise of structured market data in the restaurant industry, you can now :

Identify the right outlets to focus your efforts on
Track the effectiveness of your on-trade activations
Adjust your pricing or product mix based on real performance
Compare your brand's footprint with your competitors at national or local levels

In short, data eliminates the guesswork and drives smarter, faster decisions.

Key Metrics You Can Monitor

With the right tools, restaurant industry market data gives you access to insights like :

Volume of sales per drink category and sub-brand
Breakdown between food and beverage sales
Hourly or daily sales trends to support staffing and supply planning
Upsell opportunities based on average ticket size or combo behavior
Performance benchmarks by region, concept type, or customer profile

These indicators help brands stay aligned with market demand and adjust their strategies with confidence.

Turning Data into Business Impact

Data is only valuable if it leads to action.

The most successful beverage companies are those who :

Structure their internal teams around data-driven decision-making
Equip trade marketers, KAMs and field teams with clear dashboards and KPIs
Use restaurant industry data to fuel negotiations with outlets or distributors
Build stronger relationships with operators by providing real value through insights

Choose the Right Data Partner

Not all restaurant market data is created equal.

The best solutions provide :

High-quality, brand-consented data shared directly by venues
Nationwide and regional representativeness
Integration options (API, dashboards, CRM sync) to fit your tools and workflows
Actionable benchmarks and insights tailored to your segments

Unlock Growth with Fyre

Fyre helps beverage brands tap into real-time restaurant industry market data through a network of thousands of connected HoReCa outlets across Europe.

With Fyre, you can :