Horeca Data Intelligence : The New Asset for Beverage Brands
- Claire Brunaud
- Jul 25
- 2 min read
In a constantly evolving market, marked by fragmented distribution channels and pressure on margins, access to reliable and actionable Horeca data intelligence is becoming a crucial strategic lever for beverage manufacturers.
What Is Horeca Data Intelligence ?
Horeca data intelligence refers to the ability to collect, cross-reference, and interpret data from the HoReCa network (hotels, restaurants, cafés) to draw strategic insights :
Which products sell best, and where ?
At what times of day or days of the week ?
At what average price, and with what volumes ?
Which establishments are underperforming relative to their potential ?
What is the real impact of field activation campaigns or promotions ?
Unlike retail data, Horeca data is harder to aggregate : diverse POS systems, a high proportion of independents, heterogeneity of formats…
But it’s also the richest in commercial insights.
Why Horeca Data Intelligence Is a Game Changer
1. Better Targeting of Field Campaigns
With good data intelligence, you can :
Identify high-potential but underexploited establishments,
Deploy targeted campaigns by segment, region, or type of venue,
Track the ROI of each operation with concrete indicators (sales generated, product mix evolution, restocking...).
🎯 Result : more impact with less budget, and more precise commercial activation.
2. Adapting Your Offer to On-the-Ground Reality
Expectations vary between a trendy cocktail bar, a city center brasserie, and a 4-star hotel. Horeca data intelligence helps you :
Identify the top-performing products by channel,
Optimize your assortments by area, clientele, and season,
Quickly test product innovations in the right points of sale.
3. Strengthening Relationships with Your Horeca Clients
Today, venues expect more than just a supplier.
They want partners who support their growth.
By providing concrete data and personalized recommendations, you become a true co-pilot of their performance.
📊 Example : suggest a venue promote an underperforming yet high-potential product, because you've spotted a similar local trend.
4. Finer Control of Your Distribution
By analyzing sales by region, channel, or type of venue, you can refine :
Your production plans,
Your listing strategies,
Your demand forecasts.
➕ Fewer stockouts, less overstock, and smoother flow management.
The Fyre Solution: Actionable, On-the-Ground Data
At Fyre, we connect the POS systems of thousands of HoReCa establishments across Europe to give you a granular, real-time, brand-consented view of sales.
With Fyre, you can :
✅ Visualize product performance by channel, area, or type.
✅ Track the impact of your field commercial actions.
✅ Compare your results to market trends.
✅ Integrate the data into your tools (BI, CRM, sales force).
🎯 Result : faster, better-informed decisions, and a more profitable strategy.
In Summary
Horeca data intelligence is no longer a luxury: it's a strategic must-have.
It allows you to activate the right venue, with the right offer, at the right time.
It’s also a way to strengthen client relationships and improve forecasting.
👉 Want to know what you could learn from your on-the-ground performance ?
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