PLATFORM

Turn on-trade
data into growth
for your brands

Four specialized modules built on a unified data foundation.

Every insight powered by real POS transactions from 140,000+ outlets across Europe.

Request a demo

KNOW YOUR POSITION

Competitive Benchmarking

See exactly where you’re winning, and where you’re losing. Market share, pricing, distribution reach and velocity,

at national, regional and individual outlet level.

See Competitive Benchmarking in Action

1,200+ brands

benchmarked in real time

Brand vs. brand comparisons
Share of outlet & share of throat
Price positioning matrices
Distribution gap analysis
Competitor velocity tracking
Switchable outlet-level granularity

UNDERSTAND YOUR MARKET

Market Intelligence

Real-time sell-out analytics across the entire on-trade. Monitor volume, value and trends by category, brand and manufacturer — all from actual POS transactions.

See Market Intelligence in Action

Track category trends

across 20+ markets in real time

Category performance dashboards
Volume & value trend tracking
Market share evolution
Seasonal pattern analysis
Custom segmentation filters
Exportable reports & API access

PROVE YOUR ROI

Activation Measurement

Quantify the actual sell-out impact of every marketing activation, promotion or listing change. Causal attribution based on transaction data, not surveys.

See Activation Measurement in Action

Measure impact

within 2 weeks of activation

Pre/post sell-out analysis
Control group methodology
Campaign-level attribution
Multi-market comparison
Incremental volume calculation
Automated reporting

TARGET THE RIGHT AUDIENCE

Outlet Intelligence

Score, segment and profile every connected outlet. Understand volume potential, category affinity, brand loyalty and growth trajectories — one outlet at a time.

See Outlet Intelligence in Action

140,000+ outlets

scored and profiled

Outlet scoring & ranking
Category affinity profiles
Volume potential estimation
Churn risk detection
White space identification
Field team route optimization

INTEGRATIONS

Works with
your existing tools

No disruption. Just better data where your teams already work.

REST API

Programmatic access to all Fyre data. Build custom dashboards or feed directly into your data warehouse.

BI Connectors

Native integrations with Tableau, Power BI, Looker and other BI platforms your teams already use.

Automated Exports

Scheduled CSV, Excel and PDF reports delivered to any email or shared drive on your cadence.

Custom Dashboards

Tailored interactive dashboards built for your specific KPIs, categories and markets.

See how your brand performs in the on-trade

We'll prepare a personalized demo with data from your category and markets.