Fyre and Gladcloud Join Forces to Bridge Digital Marketing and On-Premise Sales for Beverage Brands

Fyre, the data-driven platform transforming on-trade performance, has announced a strategic partnership with Gladcloud, the collaborative social media marketing platform. The goal: help beverage brands connect their digital campaigns with real-world sales results at the point of purchase.

Bridging Online Visibility and On-Premise Performance

On one side, Gladcloud enables hyper-localised brand activation on social media, powered by collaboration with hospitality venues. On the other, Fyre turns real-time POS data into actionable insights for both brands and outlets.

Together, the two platforms now offer a full-funnel solution — from localised digital engagement to real-time tracking of in-venue performance.

Tackling the New Challenges of Beverage Marketing

Today’s consumer journey is more fragmented than ever, with multiple touchpoints between brand discovery and the actual purchase. With this new alliance, beverage brands can:

• Synchronise digital campaigns with key sales moments in venues,

• Activate partner outlets using geo-targeted, branded content,

• Measure the real sales impact of their marketing activities,

• Optimise spend and ROI thanks to 100% verified sell-out data.

"This partnership with Fyre takes us one step further in our mission to make local marketing more efficient, measurable, and collaborative," says Keith Curley, CEO and Co-Founder of Gladcloud. "Together, we’re enabling brands to bridge the gap between online presence and real-world results."

Fyre: Real-Time POS Data as a Performance Driver

Already connected to over 120,000 venues across Europe, Fyre captures and transforms point-of-sale data into powerful business insights:

✅ 100% verified, real-time POS sales data

✅ Granular analysis by brand, category, and consumption occasion

✅ Benchmarks, market trends, and venue-level product scoring

With Fyre, brands can track product performance, steer local activations, and accurately measure campaign ROI. For venues, the platform unlocks benchmarking tools, data-driven recommendations, and supplier rewards based on performance.

Smarter Marketing, Grounded in Real-World Impact

By connecting digital activation with on-premise performance, this partnership paves the way for a new era of beverage marketing: more local, more measurable, and ultimately more impactful.