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In the UK, beer remains the dominant category of out-of-home beverages, but internal dynamics are changing. Lagers remain in the lead, but are declining. At the same time, more distinctive beers like stouts are gaining ground, illustrating a shift in preferences. Alcoholic alternatives are also gaining ground. Non-alcoholic ciders and beers are on the rise, reflecting changing consumer habits. Soft drinks continue to grow, particularly colas and juices, supporting varied u

The Top 10 most consumed beverages out-of-home in the Netherlands in 2025 highlights changes in consumption habits. Beer remains the most popular choice, along with pilsners, but is declining, giving way to new trends. Non-alcoholic beers are experiencing strong growth, reflecting a shift towards more moderate consumption. Soft drinks are experiencing strong growth: colas, tea and iced tea are all gaining ground, confirming a demand for accessible and refreshing drinks. Eve

What are the most consumed beverages out-of-home in France in 2025? Behind an apparently classic ranking, the developments reveal gradual changes in consumption habits. Red wine retains its top spot, confirming its central role in the French landscape. Yet, it is declining, a sign that even the most entrenched categories are not immutable. Beer, which is very present with several categories in the Top 10 (lagers, IPAs, blonde beers), is also showing signs of slowing down in s

Dry January continues to influence the non-alcoholic beer market in Europe. But the dynamics are not uniform. In our new infographic, we analyze the evolution of the share of non-alcoholic beer in January 2026 vs January 2025 in France , the United Kingdom and the Netherlands . 👉 In France, the movement is accelerating significantly. 👉 In the United Kingdom, the trend remains positive but more moderate. 👉 In the Netherlands, the January peak seems to be easing despite a