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Data you can trust

Every insight starts
with a real receipt.

Transaction-level, enterprise-grade data from the ground up. See how Fyre turns everyday hospitality sales into intelligence your team can use.

Follow the data Talk to our team
THE STARTING POINT / A SALE

One transaction.
Multiple signals.

PRODUCTWhat was ordered
BRANDWhat was chosen
PRICEWhat was paid
TIMEWhen it happened
OUTLETWhere it sold
CAPTURE → CLASSIFY → VALIDATE
STRUCTURED MARKET INTELLIGENCE
Market share
Pricing
Distribution

Illustrative visual · not market results

40+POS integrations
2B+Transactions used for training
99%Reported classification accuracy
10+Markets supported by classification

The data pipeline / 01—04

From raw receipts
to market intelligence.

Four connected stages turn fragmented transaction records into a consistent view of the hospitality market.

01

POS integration

A direct connection to the source.

Fyre connects to POS systems across European hospitality, collecting transaction data through an automated pipeline.

  • 40+ POS system integrations
  • Automated ingestion, error handling and retry
  • GDPR-compliant data processing
  • Outlet opt-in consent management
02

AI classification

Different receipts. One shared language.

Machine learning identifies and standardises each line item by product, brand, manufacturer and category.

  • Proprietary NLP product matching
  • Models trained on 2B+ transactions
  • Multi-language support across 10+ markets
  • Continuous retraining and human validation for edge cases
03

Data validation

Quality checks before the dashboard.

Multiple layers of validation flag inconsistencies and unusual patterns throughout the pipeline.

  • Ingestion-level integrity checks
  • Cross-outlet consistency validation
  • Time-series anomaly detection and outlier flagging
  • Coverage and completeness monitoring
04

Structured delivery

Ready for the way your team works.

Validated data becomes structured intelligence, delivered through dashboards, APIs and exports.

  • Standardised taxonomy across markets
  • Dashboard updates and scheduled reports
  • Documented REST API
  • BI connectors and exports

Built into the process

Data quality is
the foundation.

Our clients make high-stakes decisions on Fyre data. Automated checks, consistent classification and human validation work together before the data reaches your team.

European coverage

Across Europe.
Grounded in
local transactions.

Explore the connected outlet footprint and estimated market coverage shown in Fyre’s published coverage map.

Up and runningBusiness developmentComing soon
Looking at a specific country or venue type? Speak to our team about the coverage available for your analysis.

Coverage map: May 2026.
Connected outlets and estimated coverage are shown on the map.

Fyre European coverage map from May 2026, showing connected outlets and estimated coverage by country.
Connected outlet footprint · May 2026 snapshot

Let's look at the detail

Understand the data.
Then make your next move.

Talk through our pipeline, coverage and accuracy metrics with the Fyre team — and explore what they mean for your market.

See how our data works
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