Horeca Data Analytics: The New Ally for Beverage Manufacturers

In a constantly evolving HoReCa market (Hotels, Restaurants, Cafés), data has become a strategic lever for beverage manufacturers.

Understanding consumer behavior, tracking trends by outlet type, adjusting activations in real time…

All of this now relies on one foundation : Horeca data analytics.

But what does that actually mean ? And how can you make the most of it ?

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What is Horeca Data Analytics?

Horeca data analytics is the analysis of data generated by businesses in the HoReCa sector: sales, product mix, margins, footfall by time of day, customer behavior, local trends…

This data enables manufacturers to better understand the field and optimize their marketing, sales, and trade decisions.

No more blind decisions. The most agile brands use this data to :

• Target the right outlets at the right time

• Adapt their offers to regional trends

• Evaluate the true impact of their activations

• Adjust pricing or product portfolios with precision

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Why Should Beverage Brands Care?

The beverage industry heavily relies on the HoReCa network. Yet it remains one of the least digitized sectors.

The result ? Missed opportunities due to a lack of visibility.

Thanks to Horeca data analytics, it becomes possible to :

• Identify high-potential areas that are underserved or untapped

• Measure brand performance by segment (cocktail bars, brasseries, hotels…)

• Negotiate more effectively with distributors and outlets using concrete data

• Optimize field investments by launching targeted campaigns with real-time monitoring

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Concrete Insights to Guide Your Decisions

Data isn't just a collection of numbers. When used well, it becomes a compass for field operations.

Here are a few examples of key insights :

• Adoption rates of specific categories (non-alcoholic beers, premium cocktails…)

• Average ticket evolution by day and time

• The share of out-of-home sales in a brand’s overall performance

• Campaign impact by outlet type

This information allows you to act faster, more precisely, and more effectively.

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The Right Data, at the Right Time, with the Right Tools

Not all data is created equal.

What makes the difference today is having :

• Fresh, continuously updated data

• High granularity, down to individual outlets

• Benchmarking capabilities (by region, concept, or customer type)

• And above all : Simple, accessible tools for all teams (marketing, trade, sales…)

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Horeca Data Analytics: A Growth Driver (and a Competitive Advantage)

In an environment where every market share matters, data is becoming a competitive weapon.

Manufacturers who build their strategies around data gain a clear edge :

• They understand the field better

• They invest where it matters most

• And most importantly, they measure what works (and what doesn’t)

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Ready to Unlock the Full Potential of Horeca Data Analytics?

Fyre helps you access ultra-granular, real-time HoReCa data to boost your brand’s performance.

• Visualize your sales by outlet type

• Compare your performance to market trends

• Test your activations and track their impact

• Integrate insights directly into your internal tools

👉 See how top industry players are already using Fyre data to guide their decisions.

Request your demo !