Privacy Policy

Update : 17th April 2022

FYRE, a public limited company (société anonyme) incorporated under Luxembourg law, with its registered office at 6, rue du Fort Bourbon, L-1249 Luxembourg, registered with the Luxembourg Trade and Companies Register under number B224597 (“FYRE”), publisher of the website https://lovemylocal.app, is committed to protecting personal data. This privacy policy details how FYRE and the companies within its group process your personal data, in their capacity as data controller, when: (i) you visit or register on the website https://lovemylocal.app, related websites or pages, or pages or websites depending on the main URL https://lovemylocal.app (individually or collectively hereinafter referred to as the “Site”), or (ii) you order products from our company either through the Site or directly from our advisors by any means whatsoever.

You are informed that your personal data may be used by FYRE, its partners or affiliated companies, or other interested parties, and processed automatically. The identification data that you may submit to the Site (the “Data”) will be processed in accordance with the Luxembourg law of 1 August 2018 on the organization of the National Commission for Data Protection and the general data protection framework.

What data do we collect and when?

FYRE processes the following personal data:

Data you provide to us:

We process and collect any information you choose to share with us, as well as the following data:

Your last name, first name, title;
Postal address, email address, telephone number;
Date of birth;
Company name and position;
Information necessary for the provision of services (payment data, order history, etc.);
Usernames and passwords;
Marketing preferences.

This data is collected when:

You register on the Site or at one of our events (conferences, seminars, surveys, etc.);
You subscribe to our newsletter or complete a form;
You contact us;
You order services from FYRE;
You submit comments, suggestions, or other content;
You interact with our services.

Your IP address may be automatically recorded by the system for functional purposes. This does not personally identify you and you remain anonymous unless you have voluntarily provided identifying information.

Data obtained outside use of the Site

We may collect your data outside of your use of the Site, for example when you participate in one of our events or trade fairs, place an order by telephone, or contact our services.

Information obtained from other sources

We may collect your personal data from other sources such as publicly accessible databases and marketing partners. This information may include, among other things, contact names, company names and industry data, as well as job titles, departments, addresses, telephone numbers, and email addresses.

Collection by third parties

This Site may contain links to third-party websites that have their own privacy policies. We encourage you to review them, as FYRE does not control these websites or the data collected from them.

Data collected automatically

When you browse the Site, cookies are placed on your computer to collect and understand your needs, improve the quality of our services, and fulfill our contractual obligations.

Cookies are also placed when you click on social media sharing buttons.

What is a cookie?

A cookie is a text file sent to and stored on your device (computer, tablet, smartphone, etc.) when you browse a website. Cookies make it possible to identify the device on which they are stored.

What cookies are used by this Site?

Browsing cookies. These cookies are essential for the operation of the Site, allowing you to log into your Customer Area or make online purchases. They enable you to navigate the Site and use its features. If disabled, certain features and services may be unavailable or degraded.

Functional cookies. These cookies are used to recognize you when you return to the Site. FYRE can therefore personalize the displayed content and remember your preferences, such as your selected language or region.

Analytics cookies. Analytical cookies collect data about your browsing on the Site in order to improve it. The Site uses the Analytics audience measurement service offered by Google Inc.

Cookie control

You can configure your computer to refuse the storage of cookies. Please note that refusing cookies may prevent you from fully benefiting from browsing the Site.

Please refer to your browser settings menus, which provide options to block certain types of cookies or delete them after browsing.

Tracking and recording of our communications

We may record and keep a record of our communications (including telephone calls, letters, emails, live chats, and any other type of messaging) in order to process your requests, analyze them, and improve the quality of our services.

For what purposes are your data processed?

FYRE will only process your personal data for the following purposes:

To enable you to browse the Site;
To process your orders and provide the corresponding services;
To create and activate your customer account;
To communicate about our products and services and personalize our offers;
To send you newsletters;
To understand and respond to your expectations, comments, or suggestions;
To analyze and predict your preferences in order to offer tailored or potentially relevant services;
To send you commercial communications;
To conduct satisfaction surveys, analyses, and statistics;
To inform you about improvements to our services;
In the context of recruitment operations, to process your applications;
To handle complaints.

FYRE, and any partner of its choice, may use data submitted via the Site in aggregated form, in particular for analysis, compilation, statistical production, and marketing of the Data to third parties, for an unlimited period, which the User acknowledges and accepts. FYRE may therefore extract, reuse, store, reproduce, represent, or retain, directly or indirectly, on any medium, by any means and in any form whatsoever, all or part of the data submitted via the Site for the purposes specified above. Data marketed in this context, in aggregated form, do not allow third parties to personally identify you. The Data are the exclusive property of FYRE, which you acknowledge and accept. Your Data may be transferred by FYRE to any of its subsidiaries, sister companies, parent companies, as well as related entities or entities belonging to the same group, provided that the same rules apply to your Data.

BY USING THE SITE, YOU ACCEPT FYRE’S USE OF YOUR DATA FOR THE ABOVE-MENTIONED PURPOSES.

What are the legal bases for these processing activities?

Your personal data are only processed by FYRE in one of the following cases provided for by applicable regulations:

To perform our contractual obligations (for example, to process your orders, register you on the Site to benefit from our services, or manage requests to our customer service);
With your consent (by continuing to browse the Site, by ticking a checkbox, etc.). You may withdraw this consent at any time;
To meet our legitimate interests or those of a third party in providing you with the best services (for example, by analyzing your browsing on the Site or offering new products that may meet your needs);
To comply with our legal obligations (in particular to declare our profits to the tax authorities).

What are your rights regarding your personal data?

You benefit from the following rights:

Right of access – You have the right to request a copy of the information we hold about you.

Right to rectification – FYRE strives to ensure that your personal data are accurate, complete, and up to date. You may request correction at any time.

Right to erasure – You have the right to request deletion of your personal data if (i) you believe we no longer need the information for the purposes for which it was obtained, or (ii) the use of your personal data is unlawful.

Right to restrict processing – You may request that we restrict the way we use certain personal data, within the limits of our legal obligations or what is necessary to process your orders.

Right to data portability – In certain circumstances, you have the right to receive data in electronic form and/or request that we transmit such information to a third party where technically feasible (please note that this right only applies to data you have provided to us).

These requests must be made in writing to:

FYRE
6, rue du Fort Bourbon, L-1249 Luxembourg
Email: dpo@alleatone.com

If our response is unsatisfactory within the regulatory timeframe, you may lodge a complaint with the national administrative authority responsible for personal data protection.

If you object to the processing of your personal information or if you have given consent to processing and later choose to withdraw it, we will respect that choice in accordance with our legal obligations.

Your objection (or withdrawal of previously given consent) may mean that we are unable to carry out the necessary actions to achieve the purposes set out in these guidelines, that you may not be able to use the services and products we offer, or that you may lose access to the Site or certain opportunities due to the absence of required information. Please note that even after you withdraw your consent, we may continue to process your personal information to the extent required or otherwise permitted by law.

We must ensure that your personal information is accurate and up to date. Therefore, please inform us of any changes to your information by contacting us.

Do we disclose information to third parties?

Our business partners and companies within our group (“Authorized Recipients”) with whom we work for the management of the Site, the performance of your contracts, the hosting of your data, and activities related to our business operations process your personal data only to the extent necessary to carry out the tasks entrusted to them. These Authorized Recipients may contact you directly using the contact details you have provided to us or that we have lawfully obtained from third parties. We strictly require our Authorized Recipients to process your data only in compliance with applicable data protection laws and to take all appropriate measures to protect our rights and ensure the security of your data.

We may also disclose your data if we believe it is necessary to comply with the law, protect our rights, or in the event that all or part of our business or assets are transferred to another company.

Finally, aggregated, non-identifiable information may be provided to third parties for marketing, advertising, or other purposes.

In Luxembourg, the processing of “sensitive personal data” is prohibited. Sensitive personal data are information about or revealing your racial or ethnic origin, political opinions, religious, philosophical or similar beliefs, trade union membership, physical or mental health, sexual life, the commission of criminal offenses and/or participation in criminal proceedings.
We ask that you do not send us sensitive personal data.

Are your data transferred outside the European Union?

We may transfer your personal information outside the European Economic Area (EEA) to other companies within our group and to external providers located outside the EEA. The EEA consists of countries within the European Union (EU) and other countries considered to have adequate laws ensuring the protection of personal information.

When transferring your personal information outside the EEA, we will ensure that it is protected (and ensure that service providers acting on our behalf agree to such protection) against misuse or disclosure and that the same levels of protection in place within the EEA are applied.

How long do we retain your data?

FYRE retains personal data relating to your visit to the Site for at least three years from the date of our last interaction with you and in accordance with obligations imposed by European regulations, or for longer periods if required by law.

Data relating to your transactions are retained for a period corresponding to the duration of the contractual relationship, extended by applicable limitation periods and statutory archiving requirements.

No collection of data relating to minors

The Site and the services offered by FYRE are not intended for minors. Accordingly, we do not collect any information relating to minors, and you warrant that you have reached the age of majority.

Security of your data

We are committed to ensuring the security of the personal data communicated to us and have implemented information system security policies and appropriate technical and organizational measures to protect personal data under our control against unauthorized access, modification, use, disclosure, unlawful destruction, or accidental loss.

All our partners, employees, and data processors who have access to your personal data are required to respect the confidentiality of such data.

FYRE will take all possible measures to secure the Data. However, it cannot eliminate all risks associated with the use of the Internet. Therefore, at the time of submitting Data, you must be aware that other Internet users may potentially view the Data.

If you are a professional

FYRE hereby informs you that if you are a professional using the Site to present, market, or otherwise commercialize your products and services, the above rules may not apply.

In particular, FYRE will process your Data, including data generated by your and your clients’ use of the Site, in order to extract and commercialize the aforementioned data, analyze them, generate reports and statistics, provide Site maintenance, as well as offer value-added services, commercial proposals, and services.

BY USING THE SITE, YOU ACCEPT FYRE’S USE OF YOUR DATA FOR THE ABOVE-MENTIONED PURPOSES.

Changes to our privacy policy

This privacy policy is regularly updated to reflect any legislative developments or changes in the way we use your personal data. We invite you to consult this page regularly to stay informed about the conditions under which FYRE processes your data.