Enjoy our Blog

In on-trade, making fast decisions has become essential. Trends are shifting, prices are moving, activations are multiplying… yet many brands are still steering their business with figures that are too high-level or arrive too late. The real issue isn’t having more data. It’s about tracking the right indicators, at the right level, to make better field decisions. That’s exactly the goal of our ebook Top 10 HORECA KPIs to track to drive a data-driven on-trade strategy . Why tr

In a European beverage market shaped by moderation, health-conscious choices, and new consumption occasions , one question keeps coming up: Will no/low alcohol become the new standard by 2026? From non-alcoholic beers to alcohol-free spirits and functional drinks, the signals are no longer anecdotal, they are measurable, on-trade, and already visible in key European markets . Because bars, restaurants, and hospitality venues reflect real consumption occasions and emerging beh

In a market where trends shift faster than a cocktail is poured, brands that master “Data On Trade” gain a real edge . Why? Because bars, restaurants, and clubs are the first places where new consumption behaviors appear — long before retail data confirms them. 👉 6 to 9 months before off-trade , On-Trade insights already reveal what’s next: chilled rosé, zero-proof cocktails, premium spirits… These early signals help brands fine-tune launches, investments, and activations —