In a market where trends shift faster than a cocktail is poured, brands that master “Data On Trade” gain a real edge . Why? Because bars, restaurants, and clubs are the first places where new consumption behaviors appear — long before retail data confirms them. 👉 6 to 9 months before off-trade , On-Trade insights already reveal what’s next: chilled rosé, zero-proof cocktails, premium spirits… These early signals help brands fine-tune launches, investments, and activations —
