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Should you Reduce your Menu to be more Profitable?

  • Writer: Claire Brunaud
    Claire Brunaud
  • Jun 13
  • 1 min read

A generous menu may be appealing, but is it always a sign of profitability ?

Let’s explore how an extensive menu impacts your restaurant’s performance.




A large menu: between variety and complexity


Offering a wide range of dishes may reflect the desire to please everyone.


However, it can also lead to :


  • Higher procurement costs

  • More complex inventory management

  • Increased food waste risk

  • Quantity overtaking quality


➡️ These factors can negatively affect your margins.



The impact on customer perception


An overloaded menu can also :


  • Make it harder for customers to decide

  • Dilute your restaurant’s culinary identity

  • Lengthen prep and service times


➡️ A concise and well-designed menu can instead strengthen your positioning and enhance the customer experience.



The benefits of a streamlined menu


Reducing your menu allows you to :


  • Better control production costs

  • Simplify staff training

  • Highlight your most profitable dishes


➡️ This can lead to a significant boost in your profitability.



How to identify which dishes to keep


To optimize your menu, it’s essential to :


  • Analyze the sales and margin of each dish

  • Spot popular but low-margin items

  • Identify high-margin dishes that are rarely ordered


➡️ Fyre can help you visualize this data and make smarter decisions.



So,

Reducing your menu isn’t a loss, it’s a strategy to boost efficiency and profitability. By focusing on your standout dishes, you can deliver a better experience to your customers while improving your financial performance.


Request a demo and put data on the menu.

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