top of page
Enjoy our Blog

We are pleased to regularly make available to you
articles, infographics and practical guides. Enjoy !
Search


Fyre Insights & Activation for Beverage Brands: A Persuasion-Driven Reframing
1. Psychological Triggers : What Will Make Top Executives Instantly Pay Attention ? To make Fyre’s Insights & Activation solutions...
6 days ago4 min read


Optimize Your Menu : 3 Simple Actions to Boost Profitability (Without Compromising Your Cuisine)
“I know I could simplify my menu... but I don’t know where to start.” It’s a phrase we often hear at Fyre, especially from independent...
6 days ago2 min read


Real-Time Market Insights Horeca: Stay Ahead of the Game
In the beverage industry, opportunities often arise at a local level... and at lightning speed. To capture weak signals and adapt...
Aug 12 min read


Fyre and Gladcloud Join Forces to Bridge Digital Marketing and On-Premise Sales for Beverage Brands
Fyre , the data-driven platform transforming on-trade performance, has announced a strategic partnership with Gladcloud , the...
Jul 312 min read


Comparing Performance Between Restaurants : How to Avoid Blind Judgments ?
“Why is this location performing better than the others, even though it’s in the same area with the same menu?” That’s a question many...
Jul 312 min read


Horeca Data Intelligence : The New Asset for Beverage Brands
In a constantly evolving market, marked by fragmented distribution channels and pressure on margins, access to reliable and actionable...
Jul 252 min read


Restaurant Gross Margin : What Every Independent Restaurateur Should Really Be Tracking
“I work 70 hours a week, but I don’t even know if I’m actually making money on each dish.” That’s what Marc, a bistronomic restaurateur...
Jul 242 min read


On-Trade Market Insights: A Strategic Lever for Beverage Brands
In a rapidly evolving foodservice landscape, gaining access to precise, actionable on-trade market insights has become a key competitive...
Jul 182 min read


How to measure the impact of a restaurant marketing campaign (without waiting for next month’s report)
Launching a campaign is good. Knowing if it actually worked is better. But for many restaurant marketing managers, measuring the real...
Jul 172 min read


Restaurant Industry Market Data: The Key to Smarter Strategies for Beverage Brands
In a competitive and fast-evolving hospitality landscape, restaurant industry market data has become a game changer for beverage...
Jul 112 min read


Multi-site dashboard: the essential compass for restaurant groups
“I want to know in two clicks why one restaurant performs better than another.” It’s a request we often hear at Fyre, especially from...
Jul 102 min read


Horeca Data Analytics: The New Ally for Beverage Manufacturers
In a constantly evolving HoReCa market (Hotels, Restaurants, Cafés), data has become a strategic lever for beverage manufacturers....
Jun 272 min read


Are Your Stocks Optimized ? Reduce Food Waste
Between overstocking and stockouts, your inventory could be weighing heavily on your margins. Optimizing inventory management isn’t just...
Jun 262 min read


Foodservice Market Insights: How Data Is Transforming Beverage Industry Strategies
In a constantly evolving market, beverage manufacturers must adjust their strategies quickly and effectively. To achieve this, there’s...
Jun 202 min read


Catchment Areas : Use Your Data to Better Understand Your Customers
Every day, customers walk into your restaurant. But do you really know who they are ? Because your customers… aren’t the same from one...
Jun 192 min read


Should you Reduce your Menu to be more Profitable?
A generous menu may be appealing, but is it always a sign of profitability ? Let’s explore how an extensive menu impacts your...
Jun 131 min read


How Some Restaurant Owners Boost Their Sales with Data
In a context of rising costs, shrinking margins, and fierce competition, every decision made in the restaurant business can have a direct...
Jun 52 min read


Profitability: How to Measure What Really Works on Your Menu
In the restaurant business, we often focus on what sells. And that makes sense—a popular dish is reassuring. But if you’re only looking...
May 282 min read


Drinks: the opportunities you might be missing
In the restaurant world, we often talk about food. But the beverage category is still too often overlooked, even though it represents a...
May 222 min read


Happy Hour, Promotions: How to Optimize Them with Data
Happy hours and promotions are powerful tools to attract crowds, boost sales, and fill your restaurant during slower times. But when used...
May 152 min read
Get early access to all our new content!
bottom of page