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The Context Marc Lefèvre is the chef and owner of his own bistronomic restaurant in Bordeaux. His 60-seat establishment is doing well,...

A generous menu may be appealing, but is it always a sign of profitability  ? Let’s explore how an extensive menu impacts your...

In a context of rising costs, shrinking margins, and fierce competition, every decision made in the restaurant business can have a direct...

In the restaurant business, we often focus on what sells. And that makes sense—a popular dish is reassuring. But if you’re only looking...

In the restaurant world, we often talk about food. But the beverage category is still too often overlooked, even though it represents a...

Happy hours and promotions are powerful tools to attract crowds, boost sales, and fill your restaurant during slower times. But when used...

In the restaurant business, we often assume that more sales = more revenue. But the reality is sometimes more subtle… and far more...

Setting prices is an art. Not too high, not too low. Just right to attract customers, reflect the quality of your offer, and protect your...

In a context of declining purchasing power  and changing consumer habits , many restaurant owners are noticing a decrease in the average...

Setting prices may seem simple… but pricing mistakes are among the top reasons restaurants see their profits shrink . Between gut...

A well-designed menu should not only attract customers… it should also be profitable. Many restaurant owners believe that increasing...

In a time where purchasing power is declining and consumer habits are shifting, it is crucial for restaurant owners to closely track...