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When cocktail trends become a growth lever for spirits brands In the on-trade, cocktail trends move fast. Very fast. A cocktail can explode in popularity in just a few weeks, driven by social media, seasonal habits, or new consumption rituals… and then fade just as quickly. For spirits brands, the challenge is recurring: 👉 How do you identify the cocktails that really matter, at the right moment, and activate your brands where demand is truly happening? Traditionally, these

For a long time, data seemed to be reserved for large chains or highly structured groups. In the Horeca world (hotels, restaurants, cafés), the reality was quite different: disparate POS systems, isolated Excel files, and decisions made “by gut feeling.” Today, Horeca data is changing the game. It finally enables restaurateurs as well as foodservice manufacturers to manage their business with precision, responsiveness, and above all… profitability. But what do we really mean

In the on-trade, everything moves fast: trends, consumer preferences, activations, pricing, the weather… Yet many players— both restaurateurs and manufacturers —are still managing “by instinct” or based on consolidated reports that arrive far too late. The reality is simple: without the right KPIs, it’s impossible to steer your strategy, adjust your menu, measure an activation, or spot an opportunity before competitors do. The 10 KPIs below are the ones that consistently co

For years, manufacturers and foodservice players had only one tool to understand what was really happening in cafés, bars, and restaurants: on-trade panels. Useful, yes… but slow, approximate, and lacking granularity. In 2025, this model is clearly showing its limits. The market is evolving too fast, consumers are changing their habits at the pace of trends, and restaurateurs are adjusting prices several times a year. How can you make the right decisions with a 6-week delay ,

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the Month : Beer is the Queen ! Market Trends & Horeca News  Success Story : Heineken price strategy optimization What's new : Export chart data in one click Ebook's time :  Will 2026 be without alcohol ? INSIGHT OF THE MONTH France, UK & Netherlands Focus Beer is the Queen

In a European beverage market shaped by moderation, health-conscious choices, and new consumption occasions , one question keeps coming up: Will no/low alcohol become the new standard by 2026? From non-alcoholic beers to alcohol-free spirits and functional drinks, the signals are no longer anecdotal, they are measurable, on-trade, and already visible in key European markets . Because bars, restaurants, and hospitality venues reflect real consumption occasions and emerging beh

Heineken’s pricing challenge in the Dutch on-trade In 2023, bars and restaurants across the Netherlands faced unprecedented cost pressure driven by energy inflation, supply chain disruption, and labor shortages. For Heineken, the challenge was clear: How to increase prices without losing volume, outlet trust, or brand equity? Traditional sell-in data was no longer enough to answer this question. What really mattered was understanding what consumers were actually paying at the

In 2026, data will become the number one strategic priority for all foodservice players. Restaurant owners, bars, cafés, beverage brands, manufacturers — everyone is already feeling the acceleration of change. Consumer habits are shifting, prices fluctuate faster than before, competition is intensifying… and margins are now determined down to the very last cent. In this environment, Horeca data — the data generated by establishments in the hospitality sector — is no longe

Marc has been running a neighborhood brasserie for eight years. A lively spot, always full at lunchtime, with a loyal crowd of regulars and local workers. The numbers look good, sales are inching upward… but he feels something is stalling. “We’re up +3% this year, that’s fine,” he tells himself. Until one day, a restaurateur friend — a Fyre client — asks him: “And the competitor on the corner, how much is he making?” Marc doesn’t know. He knows his own performance, but not wh

In almost every restaurant, there’s a “star dish.” The one everyone orders. The one people talk about, the one proudly highlighted on the menu. And yet… it’s sometimes the very thing that drags profitability down. At Fyre, we see this scenario again and again: a restaurateur is convinced that their best-seller is pushing the business upward—until the data tells another story. A story made of invisible costs, poorly positioned prices, and margins slipping away. Why is this tra

MarketPulse analysis — France, United Kingdom and the Netherlands In October 2025, European consumers showed very different behaviours from one country to another when it comes to out-of-home beverage consumption. Thanks to a detailed analysis conducted on a representative panel of establishments in France, the United Kingdom and the Netherlands, several strong trends emerge. One thing is certain: some categories clearly stand out in consumption habits. Beer, the big winner i

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the Month :  -4,8% Market Trends & Horeca News  Success Story :  How Coca-Cola won the Olympics What's new :  New granularity in the consumption charts! Ebook's time :  On-trade data, the key to early trend detection in beverage markets INSIGHT OF THE MONTH France Focus –4,8% t