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On-Trade Market Insights: A Strategic Lever for Beverage Brands
In a rapidly evolving foodservice landscape, gaining access to precise, actionable on-trade market insights has become a key competitive...
1 day ago2 min read


How to measure the impact of a restaurant marketing campaign (without waiting for next month’s report)
Launching a campaign is good. Knowing if it actually worked is better. But for many restaurant marketing managers, measuring the real...
2 days ago2 min read


"I used to spend my Monday mornings building spreadsheets. Now I have a cockpit"
The Context Sophie, the operations director for a group of 6 restaurants, has always been deeply involved in the day-to-day performance...
4 days ago2 min read


Restaurant Industry Market Data: The Key to Smarter Strategies for Beverage Brands
In a competitive and fast-evolving hospitality landscape, restaurant industry market data has become a game changer for beverage...
Jul 112 min read


Multi-site dashboard: the essential compass for restaurant groups
“I want to know in two clicks why one restaurant performs better than another.” It’s a request we often hear at Fyre, especially from...
Jul 102 min read


Two Restaurants, One Menu… But Very Different Margins
The Context Sophie is the operations director for a group of 6 restaurants located in Lyon, Grenoble, Annecy, and Clermont-Ferrand. All...
Jul 82 min read


Horeca Data Analytics: The New Ally for Beverage Manufacturers
In a constantly evolving HoReCa market (Hotels, Restaurants, Cafés), data has become a strategic lever for beverage manufacturers....
Jun 272 min read


Are Your Stocks Optimized ? Reduce Food Waste
Between overstocking and stockouts, your inventory could be weighing heavily on your margins. Optimizing inventory management isn’t just...
Jun 262 min read


Too Many Dishes, Not Enough Margin: The Decision Marc Had Been Putting Off for Months
The Context Still at Marc’s restaurant, after the tuna tartare revelation, another question resurfaces: his menu is long . Too long,...
Jun 242 min read


Foodservice Market Insights: How Data Is Transforming Beverage Industry Strategies
In a constantly evolving market, beverage manufacturers must adjust their strategies quickly and effectively. To achieve this, there’s...
Jun 202 min read


Catchment Areas : Use Your Data to Better Understand Your Customers
Every day, customers walk into your restaurant. But do you really know who they are ? Because your customers… aren’t the same from one...
Jun 192 min read


The Chef’s Favorite Dish Was a False Friend: Popular... but Not Profitable
The Context Marc Lefèvre is the chef and owner of his own bistronomic restaurant in Bordeaux. His 60-seat establishment is doing well,...
Jun 172 min read
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