COMPANY
Building the data infrastructure
of the global on-trade
Fyre was founded on a simple observation: the on-trade is one of the last major industries still running on fragmented, outdated data.
We're changing that.
OUR MISSION
Make the on-trade
as measurable as retail
For decades, retail has had Nielsen, IRI, and Circana.
The on-trade had nothing comparable. Every bar, restaurant and hotel operated on fragmented, unstructured transaction data.
​
Fyre is building the connective tissue, the data network that makes on-trade transactions visible, structured and actionable for the brands that need them most.
140K+
Connected outlets
150M+
Monthly receipts
20+
Active markets
50+
Category taxonomies
2B+
Transactions processed
40+
POS integrations
OUR VALUES
What drives us
Data Integrity First
We'd rather report less data than inaccurate data. Every metric we publish has passed multi-layer validation. No vanity numbers.
Transparency
We document our methodology, our coverage gaps and our limitations. Our clients trust us because we tell them what we know — and what we don't.
Client Partnership
We don't just sell dashboards. We build data partnerships. Every client engagement starts with understanding the decisions they need to make.
Continuous Improvement
Our models get better every day. Every new outlet, every new receipt, every new product makes the entire network smarter.
Privacy by Design
We process transaction data, not personal data. GDPR compliance is embedded in our architecture, not bolted on.
Long-Term Thinking
We're building data infrastructure, not a quick product. Our decisions optimize for the decade ahead, not the quarter ahead.
