On-trade intelligence,
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“I know I could simplify my menu... but I don’t know where to start.” It’s a phrase we often hear at Fyre, especially from independent...

The Context Marc, an independent restaurateur in Bordeaux, puts a lot of thought into building a well-balanced menu. Not too long,...

In the beverage industry, opportunities often arise at a local level... and at lightning speed. To capture weak signals and adapt...

Fyre , the data-driven platform transforming on-trade performance, has announced a strategic partnership with Gladcloud , the...

“Why is this location performing better than the others, even though it’s in the same area with the same menu?” That’s a question many...

The Context Back to Julie. This time, the challenge is different. She has several “hero products”, but she doesn’t know what time of day...

In a constantly evolving market, marked by fragmented distribution channels and pressure on margins, access to reliable and actionable...

“I work 70 hours a week, but I don’t even know if I’m actually making money on each dish.” That’s what Marc, a bistronomic restaurateur...

The Context Julie is the marketing manager for a fast-casual restaurant group with a dozen locations across major French cities. Each...

In a rapidly evolving foodservice landscape, gaining access to precise, actionable on-trade market insights has become a key competitive...

Launching a campaign is good. Knowing if it actually worked is better. But for many restaurant marketing managers, measuring the real...

The Context Sophie, the operations director for a group of 6 restaurants, has always been deeply involved in the day-to-day performance...