“My promo campaign worked... but I had no numbers to prove it.”
- Claire Brunaud
- Jul 22
- 2 min read
The Context
Julie is the marketing manager for a fast-casual restaurant group with a dozen locations across major French cities.
Each month, she rolls out communication campaigns : special menus, bundles, promotions, and local activations.
In February, she launches a “Wrap + Drink” offer in 5 restaurants, targeting the lunch rush.
She’s confident it will work.
But when it’s time to evaluate the results... she has no clear data.
The Problem
Julie relies on manual feedback from managers or POS exports she struggles to analyze.
She sees that wrap sales “went up a bit”… but there’s nothing reliable.
And the exec team wants hard numbers.
How can she prove the campaign had an impact ?
How can she isolate the effect of the promo without precise data by hour, site, and product ?
Enter Fyre
Fyre connects to the POS systems of the 5 test locations, and Julie can instantly :
Track sales of promo items by time slot
Visualize the revenue trend before and during the campaign
Compare average tickets with and without the deal
Correlate local activations to volume increases
All of it, without cleaning a single file.
What Fyre Reveals
During the promo week :
Wrap + Drink combo sales rose +18% in volume
The average ticket on this offer increased by €2.40
Sales peaked between 12:00 and 1:30 PM
The conversion was especially strong in urban locations
Julie exports the report, adds visuals, and presents it to the board.
Actions Taken
The campaign is renewed with a focused push on the same time slots
It’s adapted for Marseille with a new formula and tested A/B
Julie gets budget approval for future local activations
The Results
Leadership is impressed: for the first time, marketing speaks in numbers.
Julie boosts her credibility, secures more resources, and begins to build a true ROI culture within her team.
The Takeaway
➡️ Good marketing isn’t just creative instinct.
➡️ It’s the ability to measure what works and scale it.
Fyre gives marketing teams the right insights at their fingertips.
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