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INSIGHTS
On-trade intelligence,
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We are pleased to regularly make available to you articles, infographics and practical guides.
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Fyre Success Story: Heineken price strategy optimization
Heineken’s pricing challenge in the Dutch on-trade In 2023, bars and restaurants across the Netherlands faced unprecedented cost pressure driven by energy inflation, supply chain disruption, and labor shortages. For Heineken, the challenge was clear: How to increase prices without losing volume, outlet trust, or brand equity? Traditional sell-in data was no longer enough to answer this question. What really mattered was understanding what consumers were actually paying at the
Dec 16, 20253 min read
How Clara Increased Her Average Ticket by +7% by Adjusting Her Prices at the Right Time
Clara runs a small Italian restaurant in a provincial town. Her homemade cuisine, fresh ingredients, and warm hospitality have earned her a strong reputation. Customers are steady — but in recent months, she’s noticed her margins slipping. Costs are rising, competitors are changing their prices, and she’s struggling to know if her own prices are still aligned with the market. Rather than deciding “by instinct,” Clara turns to Fyre to understand exactly where she stands. Step
Oct 21, 20253 min read
“My average ticket was stuck… until I rethought my pricing ladder”
The Context Marc, an independent restaurateur in Bordeaux, puts a lot of thought into building a well-balanced menu. Not too long, clearly segmented, tailored to his bistronomic clientele. He’s careful not to surprise customers with pricing, all his main dishes are priced between €17 and €19. But after months of growing foot traffic, he notices one thing : his average ticket won’t budge. And with rising costs, he knows the average ticket is key to improving profitability. The
Aug 19, 20252 min read
How to know if you’re charging too much (or not enough)?
Setting prices is an art. Not too high, not too low. Just right to attract customers, reflect the quality of your offer, and protect your margins. But how can you really know if your prices are aligned with the market—and with what your customers are willing to pay? Charging too much? Watch for these warning signs It’s great to believe in the quality of your dishes. But the price still needs to feel fair to your customers. Here are some signs your pricing might be too ambitio
Apr 24, 20252 min read
3 pricing mistakes that are killing your profit margins
Setting prices may seem simple… but pricing mistakes are among the top reasons restaurants see their profits shrink. Between gut feelings, habits, and guesswork, some pricing choices can seriously damage your bottom line. Here are 3 common mistakes to avoid at all costs, and how data can help you fix them. Underpricing a Best-Selling Dish This is the most common mistake: a top-selling dish priced too low. Imagine a homemade burger priced at €13, packed with high-quality ingre
Apr 10, 20252 min read
Your Prices, Your Margins: 5 Steps to Find the Perfect Balance
In a highly competitive industry like the restaurant business, every decision matters. Among them, the way you distribute prices across your menu is one of the most powerful levers to optimize your margins. But how can you ensure that your prices are strategically positioned while remaining attractive to your customers? Here’s a guide to best practices for maximizing your margins through effective price distribution. 1. Understanding Price Distribution in Your Menu Before adj
Mar 3, 20254 min read
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