How Clara Increased Her Average Ticket by +7% by Adjusting Her Prices at the Right Time

Clara runs a small Italian restaurant in a provincial town.

Her homemade cuisine, fresh ingredients, and warm hospitality have earned her a strong reputation. Customers are steady — but in recent months, she’s noticed her margins slipping.

Costs are rising, competitors are changing their prices, and she’s struggling to know if her own prices are still aligned with the market.

Rather than deciding “by instinct,” Clara turns to Fyre to understand exactly where she stands.

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Step 1 — Know Where You Stand in the Market

With FyrePulse, Clara compares her average prices in just a few clicks to over a hundred similar establishments in her region — Italian restaurants, mid-range, table service.

The results are clear:

• Her pasta dishes are €1.20 cheaper on average than the market,

• Her dessert menu is slightly above average,

• And her beverage prices are well positioned.

Until then, Clara believed that “it’s always better to be a little cheaper than others.”

But Fyre shows her that she’s undervaluing her most popular dishes, even though they’re customer favorites.

“I realized I was selling my best recipes below their true value — and that customers were willing to pay more, as long as they understood what was on the plate.”

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Step 2 — Adjust Prices Smartly

Clara decides to make three simple adjustments:

• +€0.80 on her most popular dishes (carbonara, lasagna, homemade gnocchi),

• A new premium option for certain dishes with truffle or burrata add-ons,

• A symbolic €0.20 decrease on one starter and one dessert to maintain psychological balance on the menu.

Fyre allows her to simulate the margin impact and track results in real time from the very next week.

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Step 3 — Measure the Results

One month later, the numbers speak for themselves:

• +7% increase in average ticket,

• No drop in customer traffic,

• +9% increase in beverage margin, thanks to added premium sales.

Clara also noticed an unexpected effect: customers ordered far more “premium” options than she had anticipated.

The result: more value, without losing volume.

💡 “The right price isn’t the lowest — it’s the one that reflects the perceived value of the experience you offer.”

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Step 4 — Keep Adapting Over Time

What changes everything with Fyre is that the comparison isn’t static.

Each week, Clara can track:

• Price trends in her area,

• The impact of seasonal promotions,

• Market reactions (average price changes, volume shifts, ticket variations).

This visibility allows her to fine-tune prices — for instance, before a seasonal menu change — without waiting for quarterly reviews.

“Before, I changed my prices once a year, based on instinct. Now I do it at the right moment, backed by real data. That’s what’s truly changed my management style.”

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The Results

In just three months, Clara has:

• Increased her average ticket by +7%,

• Improved her overall margin by +10%,

• Regained 1.2 points of competitiveness in her regional segment.

All this, without touching portion sizes or quality — simply by using data to adjust her pricing at the right level.

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🧡 The Takeaway

Adjusting prices isn’t about opportunism.It’s about understanding how the market evolves and ensuring your offer remains fair — both for the customer and the restaurant.

With Fyre, Clara turned a sensitive topic into a controlled growth lever.

Clearer decisions, better-managed margins, and a more confident business.

Fyre helps restaurateurs monitor their prices, sales, and profitability in real time — because data only has value when it helps you decide, simply.