On-trade intelligence,
published weekly

Restaurants, cities and venue presence: Fyre’s data helps identify areas to explore and distinguish an established category from an offer that is still barely visible in sales.

A long-standing beer that regulars always ask for. A new addition recommended by a supplier. A local brew you enjoy introducing to customers. Over time, a beer menu grows one addition at a time, without always leaving room to step back and look at the whole range. For a bar or restaurant, every beer represents a commitment: stock, fridge space, sometimes a draught line, and a product the team needs to know. How do you decide which beers to keep, which to give more visibility

Lagers gaining share, non-alcoholic beer growing and clear price differences across sub-categories: Fyre sell-out data highlights the latest Beer & Cider shifts in France.

Long considered a niche alternative, alcohol-free beer is gradually changing status. Across several European markets, it is gaining ground in on-trade venues and becoming part of consumption occasions that go far beyond Dry January alone. Sell-out data from POS systems analysed by Fyre in its Alcohol-Free Beer Report 2026 highlights a category that still varies significantly from one country to another, but whose direction is clear: alcohol-free beer is gradually becoming par