On-trade intelligence,
published weekly

Restaurants, cities and venue presence: Fyre’s data helps identify areas to explore and distinguish an established category from an offer that is still barely visible in sales.

A long-standing beer that regulars always ask for. A new addition recommended by a supplier. A local brew you enjoy introducing to customers. Over time, a beer menu grows one addition at a time, without always leaving room to step back and look at the whole range. For a bar or restaurant, every beer represents a commitment: stock, fridge space, sometimes a draught line, and a product the team needs to know. How do you decide which beers to keep, which to give more visibility

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month: In the UK, lager is strengthening is lead HORECA Market Trends & News Interactive Report: World Cup 2026 What’s new at Fyre? Meet FLAM: the AI assistant designed for restaurant owners INSIGHT OF THE MONTH In the UK, lager is strengthening its lead Within the Beers &

France, Germany, the United Kingdom and the Netherlands: cocktails are gaining ground across Europe, but not in the same way The cocktails Europe market is gaining momentum across all four countries analysed by Fyre. In H1 2026, cocktails accounted for 16.4% of alcoholic-beverage revenue in France, compared with 10.9% in Germany, 7.0% in the Netherlands and 6.4% in the United Kingdom. More importantly, cocktails gained share in all four markets analysed — and declined in none

Long considered a niche alternative, alcohol-free beer is gradually changing status. Across several European markets, it is gaining ground in on-trade venues and becoming part of consumption occasions that go far beyond Dry January alone. Sell-out data from POS systems analysed by Fyre in its Alcohol-Free Beer Report 2026 highlights a category that still varies significantly from one country to another, but whose direction is clear: alcohol-free beer is gradually becoming par

At first glance, the answer seems obvious. Matches watched by millions of people, fans getting together with friends, packed terraces and busy bars… The World Cup looks like the perfect event to drive footfall and sales for restaurants and bars. And indeed, some matches did generate clear peaks in consumption and activity. But when you look more closely at the data, the reality is much more nuanced. Not every match had the same impact. Not every outlet benefited in the same w

Over the last 26 full weeks, cafés, bars and nightclubs in the FYRE France panel generated 41.8% of their revenue in just two days: Friday and Saturday. This concentration highlights the importance of choosing the right timing to manage sales, inventory and commercial activations. In the out-of-home consumption sector, not every day of the week carries the same weight. Footfall, consumption occasions and going-out habits directly influence venue activity. But to what extent?

Do rising temperatures automatically boost beverage sales in cafés, hotels and restaurants? Sell-out data observed during the June 2026 heatwave tells a much more nuanced story. Between 22 and 28 June 2026, France experienced a particularly intense heatwave, with temperatures peaking on 24 and 25 June. To measure its actual impact on out-of-home consumption, Fyre compared sales during this period with those recorded during a reference week in the same month, from 8 to 14 June

When a heatwave hits, it’s easy to assume that beverage consumption in cafés, bars, and restaurants will surge. Yet Fyre’s sell-out data tells a different story: a heatwave doesn’t necessarily increase consumption—it shifts it. Between 22 and 28 June 2026, France experienced an exceptional heatwave. Comparing this period with the reference week of 8–14 June reveals striking changes in purchasing behaviour across the French on-trade. Cold Drinks Rise, Hot Beverages Decline Uns

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : When temperatures soar, coffee takes a hit The must-read ebook! HORECA Market Trends & News Use case : Identify the moments that drive sales What’s new at Fyre? INSIGHT OF THE MONTH When temperatures soar, coffee takes a hit During the recent heatwave in France, co

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Alcohol-free is no longer a niche The must-read ebook! HORECA Market Trends & News Use case : Get ahead of the competition What’s new at Fyre? INSIGHT OF THE MONTH Alcohol-free is no longer a niche The non-alcoholic drinks market continues to take shape, with estim

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Cocktails continue to drive value in the Netherlands The must-read ebook! HORECA Market Trends & News Use case : Optimize your pricing What’s new at Fyre? INSIGHT OF THE MONTH Netherlands Focus Cocktails continue to create value With ongoing pressure on purchasin

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Classic cocktails still dominate the menu Top 10 most consumed beverages in HORECA - Must-see infographics! HORECA Market Trends & News Success Story : Performance Benchmark for Your Brand What’s new at Fyre? INSIGHT OF THE MONTH Netherlands Focus Classic cocktails

In the restaurant industry, marketing campaigns have become an essential lever to drive traffic, launch new products, or boost sales over a given period. Yet, once a campaign is live, one question almost always comes up among marketing teams: how can you tell if the activation actually worked? Between natural fluctuations in activity, changes in customer behavior, and the many external factors that influence restaurant traffic, measuring the true impact of a campaign can quic

In a fast-casual restaurant, launching marketing campaigns is part of the daily routine. Teams regularly test new strategies to generate foot traffic, boost sales, or highlight a specific product. Julie, marketing manager for a fast-casual restaurant chain, oversees these types of initiatives every month. She might launch a promotion on a menu item, highlight a drink for a few weeks, or support a special offer with a digital campaign. The goal is always the same: to attract m

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Hard seltzers are accelerating in the horeca channel Dry January is growing... but not everywhere - The infographic you shouldn't miss! Market Trends & HORECA News Success Story : Heineken price strategy optimization What's new at Fyre ? INSIGHT OF THE MONTH Nether

In many restaurant groups, management still relies on a fragile model: figures sent by the institutions, consolidated manually, then analyzed afterwards. On paper, that seems sufficient. In reality, this system creates a strong dependence on feedback from the field… and limits the ability to make quick and sound decisions. Replacing manual reporting with reliable indicators is not a “data” issue. This is a matter of governance and performance . The problem with manual reporti

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Which beverage dominated the out-of-home market in December 2025 ? Top 10 HORECA KPIs - Ebook's time ! Market Trends & Horeca News Success Story : Brand performance benchmarking What's new at Fyre ? INSIGHT OF THE MONTH France, UK & Netherlands Focus MarketPulse dat

Optimizing Your Restaurant Menu For many independent restaurant owners, it’s an idea that comes up often… but gets postponed. Out of fear of turning everything upside down. Lack of time. Or simply because they don’t know where to start. The good news is that optimizing your menu doesn’t mean rebuilding it from scratch. In most establishments, 80% of the impact comes from 20% of the actions. So here are 3 simple, priority levers to improve your menu’s performance—without compr

Welcome to your monthly dose of on-trade insights ! At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data. Cheers ! ON THE MENU THIS MONTH : Insight of the month : Is the mocktail the king of cocktails? Market Trends & Horeca News Success Story : When cocktail trends become an activation lever for spirits brands Will 2026 be without alcohol ? Ebook's time ! What’s new at Fyre? INSIGHT OF THE MONTH France, UK & Netherlands Focu