How to know if you’re charging too much (or not enough)?

Setting prices is an art. Not too high, not too low. Just right to attract customers, reflect the quality of your offer, and protect your margins.

But how can you really know if your prices are aligned with the market—and with what your customers are willing to pay?

Charging too much? Watch for these warning signs

It’s great to believe in the quality of your dishes. But the price still needs to feel fair to your customers.

Here are some signs your pricing might be too ambitious:

🔸 Some categories are stagnating – Desserts or starters that barely move? The price could be discouraging orders.

🔸 Well-presented dishes that don’t sell – A visually appealing dish, well-placed on the menu, but still underperforming?

🔸 A large gap within your menu range – A single dish that’s significantly more expensive can feel out of place.

👉 With Fyre, you can spot underperforming items and check if pricing might be the issue.

Charging too little? You might be leaving money on the table

On the flip side, setting your prices too low can send the wrong message: “cheap” product, low quality.

Worse, you might be missing out on key profit margins.

Here’s what to look out for:

🔹 Best-sellers that don’t bring in much profit

🔹 Premium dishes underpriced compared to their ingredient cost

🔹 No clear pricing ladder on the menu

👉 Fyre helps you cross-check popularity and profitability to identify products that need a price boost.

So, how do you find the right price?

The goal is simple: find the sweet spot between customer appeal and profitability.

Here are some practical tips:

✅ Track your average ticket size regularly – Is it rising or falling?

✅ Compare your prices to market benchmarks in your area.

✅ Try small adjustments (+€0.50 or +€1) on strategic items.

✅ Monitor customer behavior – Any change in orders, revenue, or feedback?

💡 With Fyre’s analytics, you can test, measure, and adjust pricing based on actual results—not guesswork.

In short

There’s no such thing as the “perfect” price—it changes with your customers, your costs, and your market.

Fyre gives you the right data to confidently steer your pricing strategy:

👉 Profit per item

👉 Benchmark vs. ideal ticket size

👉 Performance by category

👉 Competitive pricing comparisons

Curious to know if you're charging too much—or not enough?

Try Fyre and take back control of your pricing.

📥 Create your account right now !