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On a cocktail menu, a name can identify both a recipe and a brand. The Aperol Spritz is a particularly clear example: when a customer orders it by that name, the brand is already part of the request. In FYRE’s The Aperitivo Hour report, Aperol Spritz ranks first by revenue among cocktails identified by name in Germany, the Netherlands and the United Kingdom. For spirits and liqueur brands, this finding raises a question that goes beyond the Spritz: how can a cocktail recipe b

Flavours, no-alcohol and pricing: POS data reveals a transformation that runs deeper than the rise of the Spritz Saying that the Spritz is gaining ground tells only part of the story. When cocktails are grouped by product family and flavour profile, a deeper transformation emerges: bitter, orange-led flavours are becoming more prominent, no-alcohol cocktails are now measurable everywhere, and the category retains a strong ability to generate value. For beverage brands, these

France, Germany, the United Kingdom and the Netherlands: cocktails are gaining ground across Europe, but not in the same way The cocktails Europe market is gaining momentum across all four countries analysed by Fyre. In H1 2026, cocktails accounted for 16.4% of alcoholic-beverage revenue in France, compared with 10.9% in Germany, 7.0% in the Netherlands and 6.4% in the United Kingdom. More importantly, cocktails gained share in all four markets analysed — and declined in none