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Every summer, it’s the same story. A brand launches a new beer, a spirit, or a premium soft drink. The trade marketing team designs a...

Between intuition, constraints, and data: the restaurateur’s puzzle Every season, it’s the same story. You want to refresh your...

Your sales look good… but your profits keep shrinking? It’s one of the most common blind spots in hospitality: revenue is up, but profit...

In food & beverage, distribution is just the baseline. The real battle is fought on performance. A manufacturer that doesn’t measure and...

Imagine: every day, your register records dozens (sometimes hundreds) of tickets. Your suppliers send you their own statements. Your...

You don’t need more reports—you need clarity . With soft drink sales analytics , brands can finally move from lagging indicators to...

In the restaurant business, every euro counts. And very often, it’s thanks to drinks that you can increase the average check in a simple,...

A meal is more than just what’s on the plate. Of course, food is at the heart of the experience, but it’s often the beverages in...

Beverage consumption is shifting, but most brands are still stuck with outdated, incomplete visibility. If you're not leveraging...

When we think about restaurants, our minds usually go straight to the food. The plate builds the reputation, attracts customers, and...

1. Psychological Triggers : What Makes Decision-Makers Take Action Now ? To make Food Service Analytics  impossible to ignore, we must...

“Not all our customers want the same thing... yet we serve them the same menu.” It’s a comment we often hear at Fyre, especially from...

1. Psychological Triggers : What Will Make Top Executives Instantly Pay Attention ? To make Fyre’s Insights & Activation  solutions...

“I know I could simplify my menu... but I don’t know where to start.” It’s a phrase we often hear at Fyre, especially from independent...

In the beverage industry, opportunities often arise at a local level... and at lightning speed. To capture weak signals and adapt...

Fyre , the data-driven platform transforming on-trade performance, has announced a strategic partnership with Gladcloud , the...

“Why is this location performing better than the others, even though it’s in the same area with the same menu?” That’s a question many...

In a constantly evolving market, marked by fragmented distribution channels and pressure on margins, access to reliable and actionable...

“I work 70 hours a week, but I don’t even know if I’m actually making money on each dish.” That’s what Marc, a bistronomic restaurateur...

In a rapidly evolving foodservice landscape, gaining access to precise, actionable on-trade market insights  has become a key competitive...