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INSIGHTS
On-trade intelligence,
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We are pleased to regularly make available to you articles, infographics and practical guides.
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Why Two Restaurants in the Same Group Don’t Have the Same Profitability (and How to Fix It)
Same concept. Same menu. Same brand. And yet… two restaurants from the same group can show radically different results. One is running at...
Oct 23, 20253 min read


How Clara Increased Her Average Ticket by +7% by Adjusting Her Prices at the Right Time
Clara runs a small Italian restaurant in a provincial town. Her homemade cuisine, fresh ingredients, and warm hospitality have earned her...
Oct 21, 20253 min read


The Real ROI of Your Brand Activations Isn’t Measured in Followers — Here’s How to Calculate It with Sales Data
Brand activations are multiplying across bars, festivals, and summer terraces. Social media lights up, cocktail photos flood in, and...
Oct 17, 20252 min read


How to Manage Your Commercial Performance with Data (Without Becoming a Data Analyst)
In a restaurant, everything starts with one simple question: “Am I really making money on what I sell?” But the answer is rarely simple. Between ingredient costs, seasonality, fluctuating traffic, and local competition, it’s hard to pinpoint where real profitability lies. That’s where data changes the game. Not the complex, corporate kind — but clear, actionable data that helps restaurateurs make the right decisions at the right time . Today, Fyre supports thousands of rest
Oct 16, 20253 min read


How Julien Increased His Profit Margin by 12% by Managing His Menu More Effectively
When Julien opened his restaurant five years ago, he thought he knew his numbers inside out. Sales were steady, customers loyal, and the...
Oct 14, 20253 min read


And After the Activation? Why 80% of Brands Don’t Really Know What Happened in Their Bars
Every summer, it’s the same story. A brand launches a new beer, a spirit, or a premium soft drink. The trade marketing team designs a...
Oct 10, 20252 min read


Optimizing Your Restaurant Menu Without Drowning: Where to Start?
Between intuition, constraints, and data: the restaurateur’s puzzle Every season, it’s the same story. You want to refresh your...
Oct 9, 20253 min read


5 Hidden Sales Signals That Are Eating Away at Your Restaurant’s Margins
Your sales look good… but your profits keep shrinking? It’s one of the most common blind spots in hospitality: revenue is up, but profit...
Oct 7, 20253 min read


F&B Brand Performance: Measure, Optimize, and Win in the On-Trade
In food & beverage, distribution is just the baseline. The real battle is fought on performance. A manufacturer that doesn’t measure and...
Oct 3, 20252 min read


Are your restaurant’s data scattered everywhere? Here’s how to bring them together and finally see things clearly.
Imagine: every day, your register records dozens (sometimes hundreds) of tickets. Your suppliers send you their own statements. Your...
Oct 2, 20252 min read


How Sarah Brought Her Evenings Back to Life with Restaurant Beverages
The Context Sarah runs a bistronomic restaurant in Nantes. Her food was a hit, lunch service was usually full… but in the evenings,...
Sep 30, 20252 min read


Soft Drink Sales Analytics: Turning Bubbles Into Business Growth
You don’t need more reports—you need clarity . With soft drink sales analytics , brands can finally move from lagging indicators to...
Sep 26, 20253 min read
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