top of page
INSIGHTS
On-trade intelligence,
published weekly
We are pleased to regularly make available to you articles, infographics and practical guides.
Search
Optimize Your Restaurant Menu Without Changing Everything: The 3 Priority Levers
Optimizing Your Restaurant Menu For many independent restaurant owners, it’s an idea that comes up often… but gets postponed. Out of fear of turning everything upside down. Lack of time. Or simply because they don’t know where to start. The good news is that optimizing your menu doesn’t mean rebuilding it from scratch. In most establishments, 80% of the impact comes from 20% of the actions. So here are 3 simple, priority levers to improve your menu’s performance—without compr
Feb 53 min read
Turning cocktail trends into activation levers for spirits brands
When cocktail trends become a growth lever for spirits brands In the on-trade, cocktail trends move fast. Very fast. A cocktail can explode in popularity in just a few weeks, driven by social media, seasonal habits, or new consumption rituals… and then fade just as quickly. For spirits brands, the challenge is recurring: 👉 How do you identify the cocktails that really matter, at the right moment, and activate your brands where demand is truly happening? Traditionally, these
Jan 144 min read
Fyre Success Story: Heineken price strategy optimization
Heineken’s pricing challenge in the Dutch on-trade In 2023, bars and restaurants across the Netherlands faced unprecedented cost pressure driven by energy inflation, supply chain disruption, and labor shortages. For Heineken, the challenge was clear: How to increase prices without losing volume, outlet trust, or brand equity? Traditional sell-in data was no longer enough to answer this question. What really mattered was understanding what consumers were actually paying at the
Dec 16, 20253 min read
The “star-dish trap”: when a best-seller hides shrinking margins
In almost every restaurant, there’s a “star dish.” The one everyone orders. The one people talk about, the one proudly highlighted on the menu. And yet… it’s sometimes the very thing that drags profitability down. At Fyre, we see this scenario again and again: a restaurateur is convinced that their best-seller is pushing the business upward—until the data tells another story. A story made of invisible costs, poorly positioned prices, and margins slipping away. Why is this tra
Dec 4, 20255 min read
Fyre Success Story : Coca-Cola winning the Olympics
Coca-Cola’s objectives for the 2024 Paris Olympics Maximizing ROI as the main sponsor of the Olympic Games. Goal 1: Ensure maximum brand visibility in Paris and product availability at 7,000 outlets near Olympic hotspots. Goal 2: Drive sales and ensure the best on-premise execution for Coca-Cola as the main sponsor of the Olympics. Goal 3: Provide strategic guidance and support to outlet owners to enhance sales performance during the event period. Fyre’s role in Coca-Cola’s e
Nov 18, 20252 min read
F&B Brand Performance: Measure, Optimize, and Win in the On-Trade
In food & beverage, distribution is just the baseline. The real battle is fought on performance. A manufacturer that doesn’t measure and optimize brand performance in real time doesn’t progress — it endures. Why Brand Performance is KPI #1 Today In a fragmented and hyper-competitive market, success is no longer about being listed: it’s about being chosen, again and again, in every outlet. Measuring performance in HoReCa means accessing the indicators that really matter: Sell-
Oct 3, 20252 min read
Get early access to all our new content!
bottom of page