Fyre Success Story : Coca-Cola winning the Olympics

Coca-Cola’s objectives for the 2024 Paris Olympics

Maximizing ROI as the main sponsor of the Olympic Games.

Goal 1:

Ensure maximum brand visibility in Paris and product availability at 7,000 outlets near Olympic hotspots.

Goal 2: Drive sales and ensure the best on-premise execution for Coca-Cola as the main sponsor of the Olympics.

Goal 3: Provide strategic guidance and support to outlet owners to enhance sales performance during the event period.

Fyre’s role in Coca-Cola’s execution strategy

#1 CRM Matching & Segmentation

Fyre’s CRM system matched the 7,000 venues across Paris, identifying 700 key outlets (10%) in Olympic hotspots. These outlets were strategically chosen to represent a diverse cross-section of locations near Olympic events, ensuring broad coverage for Coca-Cola’s initiatives.

#2 Creation of Hotspot Clusters

The 700 outlets were grouped into 25 distinct clusters, each representing key areas near major Olympic event locations. This segmentation allowed Coca-Cola to focus its efforts on specific geographic areas while keeping insights actionable and location-specific.

#3 Data Collection & Dashboard

Fyre integrated real-time POS APIs to collect daily sales data from all participating outlets.

This data was aggregated and displayed on customized dashboards, enabling Coca-Cola to monitor sales performance in each cluster and across various Olympic-related hotspots with ease.

#4 Real-Time A/B Testing

Fyre facilitated large-scale A/B testing across different field sales executions, comparing performance in distinct clusters. Real-time data views allowed Coca-Cola to quickly assess which strategies were most effective, enabling them to roll out the best-performing approach across 7k venues.

Key insights derived from Fyre data

Performance Dashboards:

• Overview of daily sales performance by cluster

• Identification of the highest performing clusters and activation strategies

• Comparison of cluster performance across different metrics and time periods

• Access and training for all users

Impact of Coca-Cola’s Paris activation

Data-Driven Success:

• The winning promotional strategy was rolled out across all 7,000 outlets, maximizing Coca-Cola’s presence during the Olympics.

• Outlet owners were provided with tailored stock recommendations and advertising support, driving better sales.

Meaningful Impact:

• Coca-Cola strengthened its position as the key sponsor, not just during the Olympic events but across Paris as a whole.

• Positive feedback from outlet owners, who appreciated the sales-driving advice and support during the busiest period.

• Coca-Cola’s sponsorship ROI was significantly maximized, ensuring sustained brand presence throughout the event.