When cocktail trends become a growth lever for spirits brands In the on-trade, cocktail trends move fast. Very fast. A cocktail can explode in popularity in just a few weeks, driven by social media, seasonal habits, or new consumption rituals… and then fade just as quickly. For spirits brands, the challenge is recurring: 👉 How do you identify the cocktails that really matter, at the right moment, and activate your brands where demand is truly happening? Traditionally, these
