Time for insights - April 2026
- 2 days ago
- 3 min read
Welcome to your monthly dose of on-trade insights !
At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data.
Cheers !
ON THE MENU THIS MONTH :
Insight of the month : Classic cocktails still dominate the menu
Top 10 most consumed beverages in HORECA - Must-see infographics!
HORECA Market Trends & News
Success Story : Performance Benchmark for Your Brand
What’s new at Fyre?
INSIGHT OF THE MONTH
Netherlands Focus
Classic cocktails
still dominate the menu
In the Netherlands, the Top 5 cocktails remain largely dominated by timeless favorites:
1. Pornstar Martini
2. Mojito
3. Aperol Spritz
4. Espresso Martini
5. Gin & Tonic
👉 Reliable staples that continue to shape consumption in the horeca sector.
Source : Fyre MarketPulse – NL Horeca, Q4 2025 vs
Q4 2024
MARKET TRENDS & HORECA NEWS
Rémy Cointreau accelerates growth and premiumization
Rémy Cointreau has announced a new strategic plan aimed at reigniting growth, with a strong focus on premiumization, product innovation, and improved commercial execution.
In a context of a slowdown in the spirits market, the group is betting on high value-added brands and more refined distribution channel management to support its performance.
Source : Just Drinks - March 2026
Coffee prices are becoming increasingly unpredictable
After reaching historic highs in 2025, coffee prices are starting to decline… but remain elevated and, above all, highly volatile. Between improved harvests, geopolitical tensions, logistics costs, and new regulations such as the EUDR, the market is becoming increasingly difficult to anticipate.
For foodservice players, this instability complicates pricing decisions and highlights the need for a precise, real-time understanding of market data.
Source : BeverageDaily - April 2026
How can beer be made more appealing to Gen Z?
Faced with declining alcohol consumption among younger generations, industry players are looking to reinvent beer’s image. Experience, storytelling, innovative formats, and low/no-alcohol alternatives are becoming key levers to appeal to a Gen Z audience seeking meaning and moderation.
In HORECA venues, this translates into an evolution of the offering and consumption occasions, with a more flexible and experiential approach.
Source : The Caterer - April 2026
Protein beverages are emerging as a new opportunity
The CEO of Beyond Meat is betting on the potential of protein beverages as a new growth driver, in response to growing demand for functional, health-oriented products.
These drinks, long associated with sports, are now expanding into broader consumption occasions, including in HORECA, with more accessible and premium formats.
Source : Just Drinks - April 2026
SUCCESS STORY :
Performance Benchmark for Your Brand
How can you accurately identify where your brand is overperforming… and where it is underperforming?
This use case shows how Fyre enables brands to benchmark their performance against competitors at the outlet, group, and regional levels.
Thanks to real-time POS data, cluster-based segmentation, and CRM matching, teams can identify gaps in rotation, distribution, and menu presence—and guide their commercial actions toward the highest-potential areas.
WHAT'S NEW AT FYRE ?
FyreAI: unlock the full potential of your on-trade data
Fyre launches FyreAI, a new tool designed to turn millions of POS transactions into concrete, actionable recommendations.
Using a conversational approach, FyreAI analyzes your data in real time to help you:
optimize your pricing
refine your distribution
activate your brands more effectively
A new way to interact with your data: simpler, faster, and directly decision-oriented.
MUST-SEE INFOGRAPHICS!
Top 10 most consumed beverages in HORECA
Based on our latest MarketPulse analyses, discover the Top 10 most consumed beverages in 2025 in:
🇫🇷 France 🇳🇱 Netherlands 🇬🇧 United Kingdom
Amid the decline of some traditional categories, the rise of soft drinks, and the growth of non-alcoholic alternatives, these infographics reveal key dynamics reshaping the on-trade market.
Which products are driving growth?Which categories are losing ground?
And most importantly: which insights should you activate for your brand?
TIME FOR INSIGHTS
That was your monthly shot of on-trade insights!
See you next month for another toast of inspiration.
Time for Insights
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