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Time for insights - November 2025

Nov 27, 2025
2 min read

Welcome to your monthly dose of on-trade insights !

At Fyre, we help outlets & brands navigate the HORECA world with more clarity, confidence, and.... data.

Cheers !

ON THE MENU THIS MONTH :

Insight of the Month : -4,8%
Market Trends & Horeca News
Success Story : How Coca-Cola won the Olympics
What's new : New granularity in the consumption charts!
Ebook's time : On-trade data, the key to early trend detection in beverage markets

INSIGHT OF THE MONTH

France Focus

–4,8% traffic in Q3 2025 vs Q3 2024

Traffic is declining: a cold quarter for the French on-trade, confirming a slowdown already visible in recent months.

Source : MarketPulse from Fyre

MARKET TRENDS & HORECA NEWS

EU considers new taxes on alcopops & ultra-processed drinks

The European Commission is evaluating a potential health tax on alcopops and certain ultra-processed foods.

Beverage producers have reacted strongly, warning that such a measure could directly impact on-trade consumption and operating costs for bars and restaurants.

Source : Just Drinks

Suntory Beverage & Food Europe releases major sustainability update

Suntory has published its latest sustainability commitments for Europe: reduced sugar content, lighter and more recyclable packaging, and stronger carbon-reduction targets.

These initiatives directly influence soft-drink offerings in the foodservice channel, where “better-for-you” beverages continue to gain traction.

Source : Suntory

M&A activity remains strong in Europe’s food & beverage sector (Q3 2025)

Mergers and acquisitions in the European food & beverage industry remained active in Q3 2025.

The on-trade beverage segment — including bar and café chains — continues to attract investors, driven by premiumisation, the rise of low/no alcohol, and expansion opportunities in high-growth urban markets.

Source : MCF Corporate Finance

“Flavour is king” for 2025: alcohol declines, bold flavours surge

A major 2025 trend analysis shows a continued decline in alcoholic beverages and a rise in bold, flavour-forward drinks — from mocktails to sparkling teas and flavoured sodas.

Consumers are seeking more expressive taste experiences, shaping innovation across the on-trade.

Source : FoodNavigator

SUCCESS STORY :

How Coca-Cola won the Olympics with Fyre

See how Coca-Cola leveraged Fyre to maximize its impact during the Paris 2024 Olympic Games.

This success story reveals how real-time data, smart segmentation, and precise activation turned a complex city landscape into a high-performance playground.

WHAT'S NEW AT FYRE ?

New granularity options in the Consumption charts

You can now choose how your data is grouped: daily, weekly, monthly… and even quarterly for longer periods.

This gives you more flexibility : from detailed operational views to higher-level strategic insights.

See a demo

EBOOK'S TIME!

Want to be 6 to 9 months ahead of your competitors?

That’s exactly what on-trade trend tracking allows you to do.

Retail tells you what already happened. Bars and restaurants show you what’s about to happen.

👉 Those who watch the on-trade spot weak signals long before anyone else.

To help manufacturers and hospitality operators anticipate these shifts, our CMO has created an exclusive ebook : clear, practical, and full of real examples.

Download the ebook : https://www.fyre.one/post/on-trade-data-the-key-to-early-trend-detection-in-beverage-markets