Top 10 most consumed beverages out-of-home in 2025 - Netherlands

The Top 10 most consumed beverages out-of-home in the Netherlands in 2025 highlights changes in consumption habits.

Beer remains the most popular choice, along with pilsners, but is declining, giving way to new trends. Non-alcoholic beers are experiencing strong growth, reflecting a shift towards more moderate consumption.

Soft drinks are experiencing strong growth: colas, tea and iced tea are all gaining ground, confirming a demand for accessible and refreshing drinks.

Everyday drinks are following the same trend. Still water, sparkling water and tea are gaining ground, driven by more frequent consumption occasions.

Finally, wine appears to be taking a step back: red wine is declining and positioned at the bottom of the ranking, occupying a more limited place in out-of-home consumption.

👉 Conclusion: The Dutch market is distinguished by a rapid transformation, marked by the rise of non-alcoholic and everyday drinks.

Download the infographic