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How Nadia Increased Her Sales by +9% by Tapping into the Right Consumption Moments
Nadia runs a tapas bar in a large university city. Friendly atmosphere, short but effective menu , and a terrace that’s always packed on...
Oct 283 min read


Why wait a month to measure your campaign’s success? It’s time for real-time data!
You’re launching an activation across 300 bars. The POS materials are up, the staff is trained, social media is buzzing… And now? You...
Oct 242 min read


Why Two Restaurants in the Same Group Don’t Have the Same Profitability (and How to Fix It)
Same concept. Same menu. Same brand. And yet… two restaurants from the same group can show radically different results. One is running at...
Oct 233 min read


How Clara Increased Her Average Ticket by +7% by Adjusting Her Prices at the Right Time
Clara runs a small Italian restaurant in a provincial town. Her homemade cuisine, fresh ingredients, and warm hospitality have earned her...
Oct 213 min read


The Real ROI of Your Brand Activations Isn’t Measured in Followers — Here’s How to Calculate It with Sales Data
Brand activations are multiplying across bars, festivals, and summer terraces. Social media lights up, cocktail photos flood in, and...
Oct 172 min read


How to Manage Your Commercial Performance with Data (Without Becoming a Data Analyst)
In a restaurant, everything starts with one simple question: “Am I really making money on what I sell?” But the answer is rarely simple. Between ingredient costs, seasonality, fluctuating traffic, and local competition, it’s hard to pinpoint where real profitability lies. That’s where data changes the game. Not the complex, corporate kind — but clear, actionable data that helps restaurateurs make the right decisions at the right time . Today, Fyre supports thousands of rest
Oct 163 min read


How Julien Increased His Profit Margin by 12% by Managing His Menu More Effectively
When Julien opened his restaurant five years ago, he thought he knew his numbers inside out. Sales were steady, customers loyal, and the...
Oct 143 min read


And After the Activation? Why 80% of Brands Don’t Really Know What Happened in Their Bars
Every summer, it’s the same story. A brand launches a new beer, a spirit, or a premium soft drink. The trade marketing team designs a...
Oct 102 min read


Optimizing Your Restaurant Menu Without Drowning: Where to Start?
Between intuition, constraints, and data: the restaurateur’s puzzle Every season, it’s the same story. You want to refresh your...
Oct 93 min read


5 Hidden Sales Signals That Are Eating Away at Your Restaurant’s Margins
Your sales look good… but your profits keep shrinking? It’s one of the most common blind spots in hospitality: revenue is up, but profit...
Oct 73 min read


F&B Brand Performance: Measure, Optimize, and Win in the On-Trade
In food & beverage, distribution is just the baseline. The real battle is fought on performance. A manufacturer that doesn’t measure and...
Oct 32 min read


Are your restaurant’s data scattered everywhere? Here’s how to bring them together and finally see things clearly.
Imagine: every day, your register records dozens (sometimes hundreds) of tickets. Your suppliers send you their own statements. Your...
Oct 22 min read
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