Our mission :
Unleashing the power
of on-trade data
In a market as fragmented as out-of-home consumption, making the right decisions is no easy task.
Non-standardized products, multiple POS systems, scattered and unusable data...
The result ? Brands lack visibility and often steer their strategy in the dark.
At Fyre, we have
a clear mission:
Making out-of-home data
finally actionable, comparable,
and powerful.
1 single partner
to power your on-trade
acquisition strategy
Fyre collects over 6 million receipts every day from more than 120,000 Horeca operators across Europe, enabling us to provide :
100% real,
verified field data
Multi-country,
multi POS,
multi-concept coverage
An AI-enriched database that makes insights comparable and actionable
We turn receipts
into high-value insights
Each line on a receipt reveals more than just a price.
With Fyre, your data is automatically enriched to segment, analyze, and activate - country by country.
The HoReCa market is fragmented.
The data is chaotic.
Decisions are made in the dark.
For brands, that means poorly targeted investments.
For operators, profitability that is difficult to manage.
For POS partners , an untapped potential.
