EXPORE UK BY CATEGORY
Where do you want to dig deeper?
🍺 Beer & Cider
Revenue mix, sub-category share movements and pricing trends across the UK Beer & Cider market.
🍷 Wine
Revenue share, category shifts and pricing trends across Red, White, Rosé and other Wine sub-categories in the UK.
LASTEST MARKET SIGNALS
What’s moving right now?
A cross-category view of the strongest published movements from comparable Fyre UK panels.
BEERS & CIDERS
Pilsner & Other Lagers
+4.8 pts
Revenue share reached 54.8% in the current UK Beer & Cider panel.
BEERS & CIDERS
Beer Cocktails & Mixed Drinks
+13.2%
Average selling price reached £4.93 versus the equivalent period last year.
WINE
Red Wines
+9.9 pts
Revenue share reached 47.4%, while White and Rosé Wines moved in the opposite direction.
HOW TO USE THIS PAGE
From market signal to category deep dive
01
Spot the movement
Use the cross-category signals to see where revenue share, volume or pricing is changing.
02
Open the category
Move into the dedicated category page for structure, mix, pricing or volume detail.
01
Ask the next business question
Investigate the signal by brand, outlet segment, geography, pricing or consumption occasion with Fyre.
METHODOLOGY
Comparable panels, category by category
Each category page is built from a comparable Fyre UK outlet panel and compares the latest 26-week period with the equivalent period one year earlier.
Revenue-share changes are shown in percentage points. Pricing metrics use average selling price calculated from observed sell-out revenue and units within the relevant category panel.
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
