REPORTS
What’s really happening in the on-trade?
Data-backed insights into what people order, when they order it, where they drink and what they pay — based on real sales behaviour across bars and restaurants.
EUROPEAN ON-TRADE PANEL · WORLD CUP 2026
World Cup Drinking Report
What actually happened to drinking behaviour in bars and restaurants during the 2026 tournament.
EUROPEAN ON-TRADE PANEL · H1 2026
Alcohol-Free Beer Report
Where, when and at what price alcohol-free beer is actually being ordered in the on-trade.
EUROPEAN ON-TRADE PANEL · H1 2026
The Aperitivo Hour
Cocktail and spirits behaviour across European venues, including the rise of the Spritz, occasion patterns and pricing.
FYRE enables brands to embrace data innovation and lead the transformation of the on-trade, with confidence, not risk.
Book a 30-minute walkthrough of your category in your market. We'll show you live receipts from connected venues and the questions FYRE is already answering for Heineken, CCEP, Diageo and others.