REPORTS
What’s really happening in the on-trade?
Data-backed insights into what people order, when they order it, where they drink and what they pay — based on real sales behaviour across bars and restaurants.
EUROPEAN ON-TRADE PANEL · WORLD CUP 2026
World Cup Drinking Report
What actually happened to drinking behaviour in bars and restaurants during the 2026 tournament.
EUROPEAN ON-TRADE PANEL · H1 2026
Alcohol-Free Beer Report
Where, when and at what price alcohol-free beer is actually being ordered in the on-trade.
EUROPEAN ON-TRADE PANEL · H1 2026
The Aperitivo Hour
Cocktail and spirits behaviour across European venues, including the rise of the Spritz, occasion patterns and pricing.
EUROPEAN ON-TRADE PANEL · H1 2026
The Drinking Day
What venues pour hour by hour, from the first espresso to the last round.
EUROPEAN ON-TRADE PANEL · H1 2026
The Price of a Drink
What drinkers actually pay for 8 standard drinks, by region, city and venue type, plus year-on-year price rises.
FYRE enables brands to embrace data innovation and lead the transformation of the on-trade, with confidence, not risk.
Book a 30-minute walkthrough of your category in your market. We'll show you live receipts from connected venues and the questions FYRE is already answering for Heineken, CCEP, Diageo and others.