MARKET SNAPSHOT
What stands out in the UK?
Largest identified Wine sub-category
Red Wines
47.4%
of Wine revenue
Largest positive share move
Red Wines
+9.9 pts
vs same period last year
Highest observed average price
Rosé Wines
£8.41
average selling price
Category pricing trend
Wine average price
+11.4%
£6.79 → £7.56
Lastest comparable 26-week period
LATEST CATEGORY MOVEMENT
Red Wines gain substantial share in the UK Wine mix
Over the latest comparable 26-week period, Red Wines gained 9.9 percentage points of revenue share, reaching 47.4% of Wine revenue in the Fyre UK panel.
White Wines declined by 10.6 percentage points, while Rosé Wines lost 3.9 points.
Why this matters: the scale of the movement points to a material shift in category structure within the comparable Fyre UK panel.
CATEGORY STRUCTURE
Where Wine revenue comes from
Red Wines account for almost half of Wine revenue in the current Fyre UK panel, while a further 39% is not assigned to a detailed Wine sub-category.
FYRE TAKEAWAY
The UK Wine mix is shifting strongly toward Red Wines
Red Wines show a substantial positive revenue-share movement on the comparable panel, while White and Rosé Wines move in the opposite direction.
MARKET MIX
Revenue share by Wine sub-category
Red Wines account for 47.4% of Wine revenue. Unspecified Wine sales represent 39%, followed by White Wines at 11% and Rosé Wines at 3%.
PRICING TREND
UK Wine average prices are rising
Across the Wine category, average selling price increased 11.4% year on year, moving from £6.79 to £7.56.
Current category ASP
£7.56
YoY average price growth
+11.4%
Published mix contribution
18%
of the average-price increase
Mix effect +2.0 pts
Impact associated with a shift toward higher-priced Wine sub-categories in the published decomposition.
Price effect +6.9 pts
Impact associated with selling-price changes at constant consumption mix.
Rosé Wines
+16.1%
YoY · £8.41 ASP
Red Wines
+13.4%
YoY · £8.14 ASP
WHAT BRANDS CAN EXPLORE NEXT
Turn Wine mix changes into business questions
Portfolio
Which brands and wine styles are driving the move toward Red Wines?
Outlet types
Which venues are driving higher-priced Wine consumption?
Pricing
How much of price growth comes from pricing versus portfolio mix?
Geography
How do Wine mix and pricing differ across UK regions and cities?
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
