MARKET SNAPSHOT
What stands out in the UK?
Largest Beer & Cider sub-category
Pilsner & Other Lagers
54.8%
of category revenue
Largest positive share move
Pilsner & Other Lagers
+4,8 pts
vs same period last year
Highest observed average price
Specialty Beers
£5.49
average selling price
Strongest published pricing signal
Beer Cocktails & Mixed Drinks
+13.2%
average price YoY
Lastest comparable 26-week period
LATEST CATEGORY MOVEMENT
Pilsner & Other Lagers strengthen their lead in the UK
Over the latest comparable 26-week period, Pilsner & Other Lagers gained 4.8 percentage points of revenue share, reaching 54.8% of Beer & Cider revenue in the Fyre UK panel.
Ciders gained 1.0 percentage point to reach 12.0%, while Non-Alcoholic Beers increased by 0.5 points to 4.2%. Ale Beers and Dark Beers moved in the opposite direction.
Why this matters: the category is becoming even more concentrated around Pilsner & Other Lagers while selected segments such as Cider and Non-Alcoholic Beer also gain share.
CATEGORY STRUCTURE
Where Beer & Cider revenue comes from
Pilsner & Other Lagers account for more than half of Beer & Cider revenue in the current Fyre UK panel.
FYRE TAKEAWAY
Lagers dominate the UK mix — and are gaining further share
Pilsner & Other Lagers combine the largest current revenue share with the strongest positive movement. At the same time, Ciders and Non-Alcoholic Beers are also gaining ground.
PRICING SIGNAL
Beer Cocktails & Mixed Drinks show strong price growth
The average selling price of Beer Cocktails & Mixed Drinks reached £4.93 over the latest 26 complete weeks, representing a 13.2% increase versus the equivalent period last year.
Current average price
£4.93
YoY change
+13.2%
Non-Alcoholic Beers also move higher
£3.80
Average selling price reached £3.80, up 5.9% year on year.
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
