MARKET SNAPSHOT
What stands out in France?
Largest Wine sub-category
Red Wines
43%
of Wine revenue
White Wines revenue share
White Wines
26.7%
current share
Largest positive share move
White Wines
+1.5 pts
vs same period last year
Positive share move
Rosé Wines
+0.9 pts
to 8.0% of Wine revenue
Lastest comparable 26-week period
LATEST CATEGORY MOVEMENT
White Wines gain share in the French Wine mix
Over the latest comparable 26-week period, White Wines gained 1.5 percentage points of revenue share, reaching 26.7% of Wine revenue in the Fyre France panel.
Rosé Wines also gained 0.9 percentage points to reach 8.0%, while Red Wines declined by 1.8 percentage points.
Why this matters: the mix is changing even when the outlet panel is held constant, making the shift useful to investigate by brand, outlet type, geography and occasion.
CATEGORY STRUCTURE
Where Wine revenue comes from
Red Wines remain the largest Wine sub-category, accounting for 43% of category revenue in the current Fyre France panel.
FYRE TAKEAWAY
Red Wines still dominate, but the mix is shifting toward White and Rosé
The comparable-panel analysis shows positive revenue-share movements for both White and Rosé Wines, while Red Wines lose share over the same period.
MARKET MIX
Revenue share by Wine sub-category
Red Wines account for 43% of Wine revenue, followed by White Wines at 27% and Rosé Wines at 8%. A further 22% is currently not assigned to a detailed Wine sub-category.
The relatively simple structure makes the direction of travel especially easy to read: White and Rosé gain share while Red declines on the comparable panel.
WHAT BRANDS CAN EXPLORE NEXT
Turn Wine mix changes into business questions
Portfolio
Which brands and wine styles are driving the shift toward White and Rosé?
Geography
How does the Wine mix vary across French cities and regions?
Outlet types
Which venues over-index on Red, White or Rosé Wines?
Occasions
When and where are different Wine types consumed?
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
