MARKET SNAPSHOT
What stands out in France?
Largest identified revenue segment
Liqueurs
14.3%
of Spirits revenue
Largest positive share move
Vodkas
+1.3 pts
vs same period last year
Highest observed average price
Sake, Soju & Shochu
€19.98
average selling price
Pricing signal
Rums
+7.2%
average price YoY
Lastest comparable 26-week period
LATEST CATEGORY MOVEMENT
Vodkas gain ground in the French Spirits mix
Over the latest comparable 26-week period, Vodkas gained 1.3 percentage points and reached 10.8% of category revenue.
Aperitifs & Bitters gained 0.9 points to 12.9%, while Liqueurs increased by 0.3 points to 14.3%. Whiskies and Other Spirits moved in the opposite direction.
Why this matters: the revenue mix is shifting even when the outlet panel is held constant, creating a useful signal for portfolio, pricing and distribution decisions.
CATEGORY STRUCTURE
Where Spirits revenue comes from
Liqueurs, Aperitifs & Bitters, Whiskies and Vodkas form the core of identified Spirits revenue in the current Fyre France panel.
FYRE TAKEAWAY
Vodka is gaining share while Liqueurs remain the largest identified revenue segment
The mix combines a broad revenue distribution with a clear positive share signal for Vodka. That makes the category especially relevant to investigate by outlet type, geography, brand and price positioning.
PRICING SIGNAL
Rum prices are up 7.2% year on year
The average selling price of Rums reached €8.00 over the latest 26 complete weeks, representing a 7.2% increase versus the equivalent period last year.
Average Rum price
€8.00
YoY change
+7.2%
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
