On-trade Data : The key to early trend detection in beverage markets

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In a market where trends shift faster than a cocktail is poured, brands that master “Data On Trade” gain a real edge.

Why? Because bars, restaurants, and clubs are the first places where new consumption behaviors appear — long before retail data confirms them.

👉 6 to 9 months before off-trade, On-Trade insights already reveal what’s next: chilled rosé, zero-proof cocktails, premium spirits… These early signals help brands fine-tune launches, investments, and activations — ahead of the curve.

That’s exactly what our new ebook “On-Trade Data: The Key to Early Trend Detection in Beverage Markets” explores:a practical guide to help you use On-Trade data to anticipate trends, shape smarter marketing strategies, and boost ROI.

Inside you’ll find:

• Why On-Trade data is the key to early trend detection

• How hospitality venues act as innovation incubators

• Real-world examples: rosé, craft beer, no/low alcohol…

• The key KPIs that turn data into strategic decisions

  
  

Whether you’re a manufacturer, investor, or foodservice player, this ebook will help you turn insights into action — and understand what your consumers will drink… before they even talk about it.