Brand performance benchmarking

Know exactly where to push your brand

Pinpoint the gaps, risks, and opportunities in your brand’s performance across the market.

Goal 1:

Benchmark your brand against competitors

at outlet, group, and regional level—identifying

underperformance or growth pockets with precision.

Goal 2:

Understand what’s driving changes in brand

performance—zooming in on shifts in rotation,

distribution, and menu presence

Goal 3:

Guide your sales teams to where the biggest

brand growth opportunities lie, supported by

hard data that strengthens positioning and

justifies product expansion.

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Fyre’s strategy for performance benchmarking

Data collection & integration

Fyre integrates real-time POS data across thousands of venues, tracking sales, distribution, and brand presence down to SKU-level—both for your own brands and your competitors.

Cluster segmentation

Outlets are segmented by location, functionality, and ownership group, making it easy to compare brand performance in relevant peer groups (e.g. independent cafés vs. premium restaurant chains).

Performance driver analysis

Unpack performance drivers like volume, rotation, distribution, and price. See exactly what changed and why—at a macro or individual venue group level.

CRM matching

Overlay CRM data to compare performance across your own customers vs. the full market.

This helps you prioritize account development and expand learnings to similar prospects.

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Key insights derived from Fyre data

Performance benchmark explorer:

• Compare brand performance by outlet group, city, or region

• Identify gaps in rotation or distribution vs. competition

• Detect fast-rising competitors in specific outlet clusters

• Highlight underleveraged venues with high category sales

Impact of brand performance benchmarking

Data-Driven Success:

• Detect local market threats and competitive gaps by benchmarking your brand against key competitors

• Take timely corrective action to outperform competitors by focusing on high-opportunity venues and regions

• Back up pricing, distribution, and product decisions with hard data from benchmarked brand performance

Meaningful Impact:

• Expand brand listings in high-potential venues by showing relative opportunity

• Help venue owners grow with tailored advice rooted in local data

• Drive market share growth by aligning your strategies with the performance of your top competitors, ensuring your brand stays competitive in key segments