Why wait a month to measure your campaign’s success? It’s time for real-time data!
- Claire Brunaud
- Oct 24
- 2 min read
You’re launching an activation across 300 bars.
The POS materials are up, the staff is trained, social media is buzzing…
And now?
You wait.
Two weeks. Three. Sometimes a month before receiving an incomplete report — often based on estimates or subjective field feedback.
Meanwhile, the campaign is already over — and the learnings arrive too late.
Real-time isn’t a luxury. It’s control.
In the foodservice industry, data often comes in late.Weekly sales are consolidated at the end of the month, distributor feedback trickles in slowly, and insights only surface once the game is already over.
The result: brands are flying blind.
They spend without knowing, adjust without proof, and discover their performance long after the battle is done.
Yet, on the ground, everything can change in a matter of days:
A price that’s too high for a new drink,
A promotion poorly understood by staff,
Or simply unpredictable weather that drives consumption down.
With real-time data, these weak signals become immediately visible — and, more importantly, actionable.
When campaigns come alive
Imagine being able to measure your activation’s success day by day.Spotting which bars are booming and which ones are stagnating.
Adjusting your mechanics by week two instead of waiting until month’s end.
That’s exactly what Fyre Activation Monitor enables:data flowing directly from venue POS systems to track:
Product-by-product sales evolution,
Price or promotion effects,
Comparisons between activated and non-activated bars,
And live campaign dynamics throughout the entire activation period.
You no longer endure data — you drive it.
A real case: Coca-Cola during the Olympic Games
During the Paris 2024 Olympics, Coca-Cola activated over 7,000 bars across the capital.Thanks to its direct connection with Fyre, the brand could track sales daily, adjust activation strategies by area, and focus efforts on the top-performing clusters.
In practice, that meant:
Faster decision-making,
More effective campaigns,
And ROI measured in real time.
From reactivity to performance
Switching to real-time isn’t about being trendy — it’s about profitability.
Brands that leverage instant data:
Save analysis time,
Cut losses on underperforming activations,
And maximize the impact of every euro invested.
That’s the essence of Fyre’s promise: replacing slow reporting with the speed of action.
So why wait to measure your campaign’s success?
On-trade activations shouldn’t be delayed bets.
Today, data is available, actionable, and connected — all you need to do is plug in.
With Fyre, you’ll know tomorrow if your campaign is working.And you can adjust before it’s too late.
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