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EUROPEAN ON-TRADE PANEL · H1 2026
The Aperitivo Hour
What ~33,000 European venues actually pour: cocktail consumption read from every till receipt across France, the United Kingdom, Germany and the Netherlands.
🇫🇷 France 🇬🇧 United Kingdom 🇩🇪 Germany 🇳🇱 Netherlands
FRANCE
16,4%
of alcoholic-beverage revenue is cocktails, in 87% of venues. Europe's cocktail nation.
UNITED KINGDOM
60%
of cocktail revenue pours on Friday and Saturday. The strongest weekend ritual in Europe.
GERMANY
+0.36 pt
of alcoholic-beverage revenue is cocktails, in 87% of venues. Europe's cocktail nation.
NETHERLANDS
2.1×
May vs January on a constant panel. Summer is a volume phenomenon, and it starts in spring.
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