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ALCOHOL-FREE BEER REPORT
The fastest-moving beer in Europe has no alcohol in it.
Fyre reads the till in 30,329 European venues that pour beer. In the first half of 2026 they poured 6.7M alcohol-free serves — one beer in 26 across four markets, one euro in 17 in Germany. This is what the receipts say about where 0.0 is winning, who owns it, what it costs, and when it sells.
🇫🇷 France 🇬🇧 United Kingdom 🇩🇪 Germany 🇳🇱 Netherlands
30,329
BEER-POURING VENUES READ
direct POS integrations: DE, NL, UK, FR
5,91%
OF GERMAN BEER REVENUE IS 0.0
1 beer euro in 17 • the European high
6.7M
ALCOHOL-FREE SERVES MEASURED
January - June 2026 • 1 beer serve in 26
+23%
UK GROWTH, LIKE-FOR-LIKE
fastest of the four markets
Read the report
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