For food & beverage manufacturers
Behind every order is a choice. Understand how your brands sell in bars, restaurants and hotels — across categories, occasions and the moments that matter to your customers.
Four questions beverage teams ask every month, answered from real receipts.
Chart drawn from a published Fyre analysis. Source below the chart.
Market share
Fyre measures panel share by brand and owner, by market, region, city and venue type, every month. Comparable-venue trends help distinguish changes in sales from changes in panel composition.
Source: The Aperitivo Hour, Fyre panel, about 33,000 venues.
Pricing
Fyre reads the price consumers actually paid for every serve. You see the price corridor of your category and where your brand sits in it, city by city.
Distribution
A brand counts in a venue only when a receipt sold it. Explore distribution gaps by geography and venue type. Named outlet opportunities depend on the available scope and venue consent.
Source: UK panel, 14,070 venues, May to July 2026. Brewers anonymised.
Activation
Activated venues are compared with matched control venues over the same period. The comparison helps estimate incremental sales performance by venue type.
Source: FrieslandCampina, activation measured by Fyre.
Illustration
Closer to the moment of choice
A round with friends, an aperitif on a terrace, a drink with dinner. The on-trade is made of different occasions — and different opportunities to be chosen.
Find the perspective for your team →
Choose your team to see the questions Fyre answers for you.
Put trade spend where it moves sell-out.
Fyre data Venue-level sell-out, and activation uplift against matched control venues.
Send the field team where the opportunity is.
Fyre data Distribution gaps ranked by potential, and your customer list matched to the panel.
Know which campaigns really sell.
Fyre data Activation uplift against matched control venues, by venue type and period.
Price from what consumers actually paid.
Fyre data Price paid per serve, price corridors and format mix, on one method across markets.
Read the category as it moves.
Fyre data Panel share, occasions by hour and day, and trends by city and venue type.
Category and brand performance by country, region, city and venue type.
What consumers actually pay per serve, by outlet, format and city, against competitors.
When your category is ordered, by hour and day, and what sits next to it on the ticket.
Where your brand actually sells, and where the category sells without you.
Who is gaining share, in which venues and at which moment.
The estimated sell-out effect of a promotion or activation, against matched control venues.
An on-trade data intelligence company. Fyre turns the till receipts of bars, restaurants and hotels into sell-out data and benchmarks for food & beverage manufacturers.
Item-level POS transactions: each receipt line with the product, quantity, price paid, time and venue type. No consumer identities.
From POS software companies that partner with Fyre, for venues that consent. 150,000+ venues are connected across Europe. Reporting panels are selected through quality checks and vary by market, period and analysis.
Monthly by default, 3–4 days after the month closes. Weekly delivery is available.
Panel share, price per serve, distribution, rate of sale, occasions by hour and day, and the sell-out effect of activations against control venues.
Country, region, city and venue type. A figure is shown only when at least 5 venues contribute to it.
Consumer panels ask a sample of people what they drank, and distributor data shows what was delivered. Fyre reads what was sold at the till, receipt by receipt, in the venues of its panel. It reports panel shares, not estimates of the total market.
Germany, the United Kingdom, France and the Netherlands, with continuous history since 2023. Portugal, Spain and Italy are being built.
Brands see aggregates only. A venue is named to a brand only if that venue agreed.
Request a demo with one market and the questions you can't answer today. We discuss the relevant coverage and analysis scope with your team.
Fyre does not replace your market measurement. It adds what the till records: every sale in every measured venue, a few days after the month closes.
| Traditional market measurement | Fyre transaction intelligence | |
|---|---|---|
| Source | Typically panels, audits, surveys, sell-in or distributor data | Item-level POS transactions from consenting venues |
| Granularity | Typically market, channel or region | Venue, product line, hour and price paid |
| Frequency | Varies, often monthly or quarterly | Monthly, 3–4 days after the month closes; weekly on request |
| Outlet visibility | Usually aggregated | Venue level, anonymised; named only with the venue's consent |
| Pricing | Often list or average prices | The price actually paid, per serve |
| Activation measurement | Usually outside the scope | Uplift against matched control venues |
| Field sales | Market context | Venue lists ranked by potential, matched to your customers |
Fyre reports shares of its measured panel, not estimates of the total market. It is built to sit alongside the measurement you already use.
Activation
Source: FrieslandCampina, activation measured by Fyre.
What sells, where, when, at what price and against whom.
Which venues to win, defend or reprice, ranked by measured potential.
Offers and challenges delivered to the venue's till or the owner's phone.
Estimated activation uplift against matched control venues, by venue type.
Choose your starting point
Explore the market, shape your commercial priorities or measure an activation with the view that fits your team.
Read food and beverage trends, category performance, consumption occasions and observed selling prices.
Explore Market Pulse →Explore panel share, growth, distribution and portfolio priorities. Go further into your business questions with FLAM.
Explore On-Trade Suite →Compare activated venues with matched controls and assess sell-out uplift to inform your next investment.
Explore Activation Monitor →Discuss delivery to BigQuery, an API or dated files, with documented definitions and an agreed scope.
Explore how your outlet list can be matched to the panel, with the appropriate venue permissions, to inform your commercial priorities.
Venues measured over July 2025 to June 2026, after quality checks. Portugal, Spain and Italy are being built.
The panel is mostly independent venues; major managed chains are not covered.
Let’s talk about your brand
Tell us which category, market or activation matters to you. We’ll explore the relevant views and available coverage together.
Want to learn more about Fyre, explore a partnership or ask us a question? We’d love to hear from you.
Fill in the form and our team will get back to you within 48 hours.
